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Jared Hamilton
From: Jared Hamilton
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Grow Your Business by Sharing Road Trip Tips

Summer is in the air; can you feel it? Warmer weather, longer days, and school quickly coming to an end all mean one thing… summer is just around the corner. Most American families take a vacation in the summer time and because of the cost of flying, many use their own vehicles to get to their destination. Why not offer them something to ensure your customer’s summer travel isn’t interrupted with vehicle problems? Why not do everything you can to get them to their vacation destination on time and safe?

Offer Roadside Assistance
Now I know what you’re thinking, “I can’t offer each customer the option to have roadside assistance,” which is probably very true. However, you can offer customers a roadside assistance kit. You can either pick up the kits at a retail outlet or create your own. You can offer them as an additional item for sale in your Service Department or include them when a customer purchases a particular dollar amount of services from your dealership. Roadside assistance kits are a sure fire way to ensure customers are prepared for traveling this summer.

Offer Travel Tips
When families are getting ready for their summer travel, often times it is in a huge rush and certain things can be forgotten or just simply overlooked. You could send a helpful communication to customers to remind them of those vehicle items that are typically overlooked but could cause travel delays. For example, you could remind customers to check their spare tire for proper inflation, test their vehicle’s battery, or simply get an oil change and top off fluids. All of these quick and simple services only take a few minutes but could save your customers hours on the road.

You can grow your business this summer by sharing road trip tips with your customers and ensuring they are prepared for the road. You’ll not only build trust and brand awareness, but you’ll also drive additional service traffic to your store.

Grant Gooley
Great stuff! Anything that provides value to a customer is what I like. This idea would be great to blog about or create a landing page around "Tips For Each Season". Im sure your social channels would love this well, good for some likes and shares I bet! Thanks Kristen!
Dylan Graham
On par with Nancy's Comment. Most customers do not realize how inexpensive Roadside Service is to add to their Insurance policies. For most policies it is just a couple of dollars a month and includes Tow, Run out of Fuel and Locksmith services. If you had one tow, it would pay for itself at least 15x over.

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