We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Summer is in the air; can you feel it? Warmer weather, longer days, and school quickly coming to an end all mean one thing… summer is just around the corner. Most American families take a vacation in the summer time and because of the cost of flying, many use their own vehicles to get to their destination. Why not offer them something to ensure your customer’s summer travel isn’t interrupted with vehicle problems? Why not do everything you can to get them to their vacation destination on time and safe?
Offer Roadside Assistance
Now I know what you’re thinking, “I can’t offer each customer the option to have roadside assistance,” which is probably very true. However, you can offer customers a roadside assistance kit. You can either pick up the kits at a retail outlet or create your own. You can offer them as an additional item for sale in your Service Department or include them when a customer purchases a particular dollar amount of services from your dealership. Roadside assistance kits are a sure fire way to ensure customers are prepared for traveling this summer.
Offer Travel Tips
When families are getting ready for their summer travel, often times it is in a huge rush and certain things can be forgotten or just simply overlooked. You could send a helpful communication to customers to remind them of those vehicle items that are typically overlooked but could cause travel delays. For example, you could remind customers to check their spare tire for proper inflation, test their vehicle’s battery, or simply get an oil change and top off fluids. All of these quick and simple services only take a few minutes but could save your customers hours on the road.
You can grow your business this summer by sharing road trip tips with your customers and ensuring they are prepared for the road. You’ll not only build trust and brand awareness, but you’ll also drive additional service traffic to your store.