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Isn’t it crazy that it’s already time to start planning and executing your June marketing campaigns? Plus, if you took advantage of Mother’s Day to drive additional traffic, it’s only right that you do the same for Father’s Day – especially if you saw a lift in traffic and revenue. But, what type of marketing can you execute to create buzz for your dealership and spur top-of-mind awareness? Today I’ll share two ideas to make a splash this Father’s Day.
Celebrate the ’Stache
In case you haven’t noticed, mustaches are in. They’ve been made into earrings, rings, temporary tattoos, and even emblems on shirts and other apparel. You can leverage the ’stache craze to market to local dads. You could offer savings to any dads sporting a ’stache, have a best ’stache contest, or simply sport some ’staches on your marketing pieces. This fun campaign will get the attention of your audience and your dealership will stay top-of-mind for future vehicle needs.
A favorite pastime for many dads is playing golf with friends, colleagues, or family… or at least all the dads I know. Think about leveraging this interest to drive business to your store. You could host a Wii golf tournament right in your showroom or a golf outing at the local golf course. By creating a fun atmosphere and asking your customers to join in, you’ll generate brand awareness and drive additional foot traffic to your door.
Regardless of the contents of your marketing outreach for Father’s Day, be sure to have fun with your campaign. This approach will make your dealership stand out from your competitors and your profit centers are sure to see a splash for Father’s Day.