Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
OneCommand

OneCommand

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Make a Splash for Father's Day

Isn’t it crazy that it’s already time to start planning and executing your June marketing campaigns? Plus, if you took advantage of Mother’s Day to drive additional traffic, it’s only right that you do the same for Father’s Day – especially if you saw a lift in traffic and revenue. But, what type of marketing can you execute to create buzz for your dealership and spur top-of-mind awareness? Today I’ll share two ideas to make a splash this Father’s Day.

Celebrate the ’Stache
In case you haven’t noticed, mustaches are in. They’ve been made into earrings, rings, temporary tattoos, and even emblems on shirts and other apparel. You can leverage the ’stache craze to market to local dads. You could offer savings to any dads sporting a ’stache, have a best ’stache contest, or simply sport some ’staches on your marketing pieces. This fun campaign will get the attention of your audience and your dealership will stay top-of-mind for future vehicle needs.

Go Golfing
A favorite pastime for many dads is playing golf with friends, colleagues, or family… or at least all the dads I know. Think about leveraging this interest to drive business to your store. You could host a Wii golf tournament right in your showroom or a golf outing at the local golf course. By creating a fun atmosphere and asking your customers to join in, you’ll generate brand awareness and drive additional foot traffic to your door.

Have Fun
Regardless of the contents of your marketing outreach for Father’s Day, be sure to have fun with your campaign. This approach will make your dealership stand out from your competitors and your profit centers are sure to see a splash for Father’s Day.

Chris Halsey
Some really great ideas here.
Robert Karbaum
Dad's are such an easy, and enjoyable target. I would go with Dad Jokes. So many ways to string that up. Just think of Phil Dunphy from Modern Family: http://25.media.tumblr.com/ac05a5e510b90b9799eeb4b6b2ebefdc/tumblr_mu2usaOqVM1si4b64o1_400.gif
Kristen Williams
Love it! Great idea! I'm going to have to use that one. Thanks.
Wendy Lowen
I like the Wii golf idea!

 Unlock all of the community & features  Join Now