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Jared Hamilton
From: Jared Hamilton
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Make a Splash with AC

Whew! Is it just me, or are the temperatures heating up outside? For most of the U.S., it’s time to turn on the AC and enjoy the cooler temperatures indoors. Even when riding in their vehicles, consumers are opting to turn on the AC versus rolling down the windows because of the heat and humidity. Chances are however, that your customers have not performed a routine AC check on their vehicle, nor do they even know it is important for them to complete this needed maintenance. Here are some easy ways to make a splash by cooling off your customers.

Raise AC Awareness
If your customer’s vehicle is blowing warm air, they may already suspect they have a problem with their AC. However, if there are issues with the hoses, lines, seals, or other components of the AC system which aren’t apparent, they probably have no idea there is a problem. Raise awareness with customers about their vehicle’s AC by reminding them to check these important items on their vehicle or offer an AC inspection and maintenance special to ensure they stay cool all summer long.

Host an AC Clinic
If you want to take your campaign one step further, you could host an AC Clinic in your Service Department. Most customers would like to learn a little more about how the AC in their vehicle works, but don’t have anyone to teach them. Offer to help them get a better understanding of the components that make up their vehicle’s AC and how to spot warning signs when these components may be aged and need replacing.

Before summer gets underway, keep your customers cool with helpful AC tips or an on-site clinic. You’ll make a splash this summer and drive additional traffic and revenue to your Service Department.

Robert Karbaum
The AC Clinic idea is solid. Like it a lot. Nice work.
Kristen Williams
Thanks guys. Great points.
Dustin Lyons
Great idea, it is smart to use the seasons to your advantage when marketing. Maybe even offer a free AC check and have sales people ready with cars to test drive while the customer waits for the service dept.
Grant Gooley
It's creative ideas like this that will create a trustful relationship with customers. Knowing your Dealer cares about you keeping cool in the "HOT" season, goes a long way. Like my wife always says... "it's about the little things" :)

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