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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

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5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

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DealerRater Reviews now Available on Cars.com

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Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

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The Most Wonderful Time of Year for Luxury

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Make a Splash with Summer Savings

It’s summer travel season and families all over the United States are preparing or have already taken a trip this summer. Families are diligently saving their pennies to make sure their summer vacation isn’t spoiled by lack of funds. So, how can you help customers save this summer? Check out these three ideas to make a splash this summer with summer savings.

Promote Preventive Maintenance
The truth is, preventive vehicle maintenance is always cheaper than trying to fix the problem after something has gone wrong. Educate your customers about the benefits of preventive maintenance and sympathize with them about the cost of this maintenance. Be sure to warn them about how skipping routine maintenance could cause more costly repairs down the road. Accompany this message with appropriate service specials for routine maintenance.

Generate Sales Opportunities
It’s a fact that a certain percentage of your database is ready to buy a car every month, but how do you truly identify who these candidates are? Well we’ve come up with a way to offer your customers savings at the pump and drive them to your dealership. Offer your customers a $25-$50 gas card in exchange for a test drive. I know it doesn’t seem like a big deal, but the truth is, if your customers are in the market for a new vehicle, it is just the right incentive to get them to come to you versus your competitor. Plus, you’re helping them save at the pump.

Create Fun Savings
No matter who you are, everybody likes to have fun and save money. So, what if you offered your customers both? All you need to do is determine what kind of savings you can realistically provide to customers in your Sales and Service Department. Then, create a fish bowl full of pieces of paper with different savings offers; for example $250 of the purchase of a new car, 10% of service, $9.95 oil change, or a free car wash. When customers visit, have them pick a piece of paper from the fish bowl to redeem their savings. It’s a great way to have fun with your customers while also saving them money on a new vehicle purchase or servicing their current vehicle.

No matter what you decide, be sure this summer is filled with savings – your customers will thank you and reward you with increased business.

Grant Gooley
Another great example of relevant marketing. I love this. Creating content that drives value to the shopper will absolutely help with conversion. Thanks for the creative ideas Kristen!
Robert Karbaum
Mix in something with Fuel Economy. Gas prices hit a new all-time record (in Toronto) yesterday. It gas is the talk of the town, customers are a LOT more willing to perform fuel economy related services. You just need to know how to sell it to them properly. Here is an example: Summer Fuel Saver Package: Synthetic Oil Change Tire Rotation & Pressure Check Brake Inspection Multi-Point Inspection Battery Test Fuel Injection Cleaner Alignment Service All for a low, low price of $##.##. Tackle those Summer Fuel Prices by ensuring your vehicle is fuel economy optimized!
Kristen Williams
Thanks guys and great ideas. Keep them coming. Relevant, timely marketing really hits home with consumers.
Robert Karbaum
I just saw an advertisement last night for Midas basically selling the same concept. Except they were alluding that going to them is better, because dealers will charge for services that aren't required.

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