The millennial generation is substantially different than previous generations when it comes to how they shop for cars. Dealerships need to embrace new tactics to appeal to this generation of shoppers, who make up a rapidly growing portion of consumer spending. LEARN MORE
It’s summer travel season and families all over the United States are preparing or have already taken a trip this summer. Families are diligently saving their pennies to make sure their summer vacation isn’t spoiled by lack of funds. So, how can you help customers save this summer? Check out these three ideas to make a splash this summer with summer savings.
Promote Preventive Maintenance
The truth is, preventive vehicle maintenance is always cheaper than trying to fix the problem after something has gone wrong. Educate your customers about the benefits of preventive maintenance and sympathize with them about the cost of this maintenance. Be sure to warn them about how skipping routine maintenance could cause more costly repairs down the road. Accompany this message with appropriate service specials for routine maintenance.
Generate Sales Opportunities
It’s a fact that a certain percentage of your database is ready to buy a car every month, but how do you truly identify who these candidates are? Well we’ve come up with a way to offer your customers savings at the pump and drive them to your dealership. Offer your customers a $25-$50 gas card in exchange for a test drive. I know it doesn’t seem like a big deal, but the truth is, if your customers are in the market for a new vehicle, it is just the right incentive to get them to come to you versus your competitor. Plus, you’re helping them save at the pump.
Create Fun Savings
No matter who you are, everybody likes to have fun and save money. So, what if you offered your customers both? All you need to do is determine what kind of savings you can realistically provide to customers in your Sales and Service Department. Then, create a fish bowl full of pieces of paper with different savings offers; for example $250 of the purchase of a new car, 10% of service, $9.95 oil change, or a free car wash. When customers visit, have them pick a piece of paper from the fish bowl to redeem their savings. It’s a great way to have fun with your customers while also saving them money on a new vehicle purchase or servicing their current vehicle.
No matter what you decide, be sure this summer is filled with savings – your customers will thank you and reward you with increased business.