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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

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Car Subscriptions - Q and A with Bill Playford

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Make a Splash with the 4th of July

The time has come for you to start planning your 4th of July marketing. It doesn’t matter who you ask, July 4th is one of the best weekends to sell vehicles. From the consumer’s perspective, it’s also one of the best weekends to buy a vehicle because of the increased incentives from the manufacturer. With that said, it sounds like the July 4th weekend should be an easy sell day, but how will you stand out from your competition to ensure you win prospective buyers’ attention? Here are four quick and easy ways to stay top-of-mind with customers to bring them to your dealership for their 4th of July purchases.

Communicate OEM Incentives
Some customers are simply looking for a deal. They want a vehicle, but they don’t want to pay sticker price for it. By simply advertising the OEM incentives and any special pricing you have on vehicles for the July 4th weekend, you will tip the scale and get them into your store.

Announce Holiday Hours
To create top-of-mind awareness, you have to use relevant, timely information to communicate with customers. Letting your customers know that you’ll have adjusted hours for the holiday weekend is a perfect soft-selling approach and you’ll still reach customers with an appropriate message.

Remind Customers of Maintenance Needs
If you are looking to drive additional service business for the July 4th weekend, try reminding customers of needed maintenance before they hit the road for holiday travel. Even if they aren’t in the market for a vehicle, you’ll be able to capture their service business and drive more revenue to your store.

Host a July 4th Event
If you’re really serious about driving additional traffic to your store for the July 4th weekend, think about hosting a BBQ. Nothing brings people together like hot dogs and hamburgers. You could even promote an appreciation event to grab customers’ attention. Be sure to have your most sought after vehicles lined up to get an extra revenue point from the event.

Whatever your plans are for the 4th of July holiday, be sure to start planning your marketing strategy now. With easy, quick marketing, you’re sure to make a splash this 4th of July.

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