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Jared Hamilton
From: Jared Hamilton
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Spark Additional Revenue with America's Favorite Delicacy

Did you know Americans buy more than 837 million packages of hot dogs at retail outlets per year? According to the National Hot Dog and Sausage Council, Americans are consuming close to seven billion hot dogs per year, making them one of Americans favorite foods. You’re probably wondering what all of this has to do with driving more sales and service traffic to your dealership. Well, July is National Hot Dog Month and July 23rd is National Hot Dog Day, which presents a perfect opportunity to leverage an American favorite delicacy and spark additional revenue for your pocket.

Hot Dog Photo Contest
A great way to generate visibility for any campaign is to find a way to incorporate social media into your strategy. For this specific campaign, think about hosting a contest on your Facebook page. Since regions of the country eat their hot dogs with different toppings, ask followers to post pics of their favorite hot dogs. Then, award the hot dog that has the most likes or the most unique toppings, or both.

Host a Hot Dog Eating Contest
A phenomenon is happening around the country where more and more eating contests are popping up and viewers are tuning in to watch. One way to drive people to your dealership is by hosting your very own hot dog eating contest. Ask customers and community members to join in on the fun and see if you can get enough participants to make an exciting event. Then, invite a crowd to come watch the contest and award the winner with a substantial prize.

Fire Up the Grill
If contests aren’t for you, no problem. A simpler approach to celebrate one of America’s favorite delicacies is to simply grill some up for customers and potential buyers. Be sure to market your BBQ so even members of the community will stop by to grab a bite to eat. You’ll want to have your newest, hottest models lined up for attendees to peruse as they enjoy their dogs.

If you’re like most Americans and love hot dogs, then use July to draw attention to your dealership by using word of mouth marketing to attract potential buyers and repeat customers.

Kristen, As the owner of a very popular hot dog restaurant in Kirkland Washington, I agree that this can be an affordable way to get more people onto the dealership lot. We've done a number of events with local dealers and the results have always been great. We do avoid hot dog eating contest though - not only could someone choke, but most people don't keep down what they eat and it ends up being unpleasant. We have had great luck with dressing up as a hot dog or something related to hot dogs and posting photos like you mentioned. You'll get adults, kids and pets - and even better if they take the photos at the dealership. Thanks for the post - love the creative thinking! James
Kristen Williams
Good feedback James. I'll definitely keep the hot dog eating contest's unpleasantness in mind.

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