Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
If you’ve been out shopping over the past couple of weeks, you’ve probably noticed the abundance of back-to-school gear flooding the aisles. Even if you haven’t stepped foot into one of the major retail outlets, you’ve likely seen the back-to-school fliers stuffed into your mailbox offering exclusive savings. Even if you don’t want to believe it, the back to school season is here.
A great way to get involved in your community and help local kids get a great start to the new school year is by hosting a back-to-school supply drive at your dealership. This type of campaign generates good press, additional traffic, and a great way for your dealership to give back. Here are three easy steps to get your drive started.
Step #1 Pick an Organization
Probably the simplest place for you to start is by contacting your local school district; many of them have programs to help underprivileged children get the school supplies they need. If that is not an option, try Google - look in your area for school supply drives. Many cities have non-profit organizations that specifically help needy kids and would appreciate donated school supplies. If that still produces a dead end, contact some local churches; many host supply drives for local kids and can help you get in touch with their organization of choice.
Step #2 Determine the Need
Many organizations that work with underprivileged children will take any and all donations, but others won’t. You will need to work with your organization of choice to determine exactly what their need is so your drive is meaningful and helpful to the children it supports. Also, be sure to understand when the supplies are needed so you can determine your drive’s end date.
Step #3 Communicate Drive Details
The easiest way to get the word out about your campaign is by placing clearly marked receptacles in your Sales and Service Departments. Anyone visiting your dealership will see that you are collecting school supplies. You can also use digital and print communications to share details about your drive to current and potential customers. If you want to get additional exposure for your back-to-school supply drive, you can publish a press release about your efforts and send to local news outlets for pickup. As you communicate details about your school supply drive, be sure to include a start and end date, supplies needed, and which organization will receive the donations.
End your summer with a sizzle by extending community outreach to needy kids in your local community with a back-to-school supply drive.