Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
OneCommand

OneCommand

Exclusive Blog Posts

Top 5 Luxury Cars for Any Type of Terrain

Top 5 Luxury Cars for Any Type of Terrain

Many automotive companies make luxury vehicles that can be driven on different terrain. If you like to take road trips to cities, forests, hiking trails, a…

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

Extend Community Outreach to End Summer with a Sizzle

If you’ve been out shopping over the past couple of weeks, you’ve probably noticed the abundance of back-to-school gear flooding the aisles. Even if you haven’t stepped foot into one of the major retail outlets, you’ve likely seen the back-to-school fliers stuffed into your mailbox offering exclusive savings. Even if you don’t want to believe it, the back to school season is here.

A great way to get involved in your community and help local kids get a great start to the new school year is by hosting a back-to-school supply drive at your dealership. This type of campaign generates good press, additional traffic, and a great way for your dealership to give back. Here are three easy steps to get your drive started.

Step #1 Pick an Organization
Probably the simplest place for you to start is by contacting your local school district; many of them have programs to help underprivileged children get the school supplies they need. If that is not an option, try Google - look in your area for school supply drives. Many cities have non-profit organizations that specifically help needy kids and would appreciate donated school supplies. If that still produces a dead end, contact some local churches; many host supply drives for local kids and can help you get in touch with their organization of choice.

Step #2 Determine the Need
Many organizations that work with underprivileged children will take any and all donations, but others won’t. You will need to work with your organization of choice to determine exactly what their need is so your drive is meaningful and helpful to the children it supports. Also, be sure to understand when the supplies are needed so you can determine your drive’s end date.

Step #3 Communicate Drive Details
The easiest way to get the word out about your campaign is by placing clearly marked receptacles in your Sales and Service Departments. Anyone visiting your dealership will see that you are collecting school supplies. You can also use digital and print communications to share details about your drive to current and potential customers. If you want to get additional exposure for your back-to-school supply drive, you can publish a press release about your efforts and send to local news outlets for pickup. As you communicate details about your school supply drive, be sure to include a start and end date, supplies needed, and which organization will receive the donations.

End your summer with a sizzle by extending community outreach to needy kids in your local community with a back-to-school supply drive.

 Unlock all of the community & features  Join Now