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Jared Hamilton
From: Jared Hamilton
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BDC training for 2017

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Fall into Customer Loyalty with End of Summer

With Labor Day here and the official start of fall coming up quickly, now is the time to leverage an end of summer campaign to drive revenue and traffic plus gain additional customer loyalty for your dealership. But, what is an impactful end of summer campaign to help you do just that? Before fall officially sets in, try one of these revenue generating campaign ideas.

Host an End of Summer Blast
Invite customers, prospects, and members of your community to an event at your dealership. Be sure to have appealing activities to attract an audience such as live music, food and beverages, games, giveaways, etc. You can partner with other local business to keep costs down. Make sure to send an announcement to all customers to let them know you’re hosting one last blast before the cooler weather sets in.

Beach Ball Blowout
Chances are you’re looking to get rid of those 2014 vehicles on your lot to make room for your 2015 lineup. You could host a blowout event at your dealership to offer a fun way for customers to get additional savings on the vehicle of their choice. Get some blow-up beach balls and write different savings offers on each. Then display them throughout your showroom. When a prospect comes in to inquire about a vehicle, have them pick a beach ball to discover their additional savings. You could also transfer this same idea to your Service Department.

Dust Off the Sand Savings
Depending on your region of the country, most of your customers have been to the beach this summer, and you know, with the beach comes sand. Even if your customers have had their vehicle cleaned since their trip to the beach, chances are they haven’t had it detailed. So, offer them a chance to have a discounted detail to dust off the sand in their vehicle or host a detail clinic in your Service Department to show them how to properly clean the sand out of their vehicle.

Regardless of the type of end of summer campaign you decide to run, you’ll drive revenue and traffic plus gain additional customer loyalty for your dealership.

mark rask
Great stuff! thanks
Megan Barto
These are all great suggestions! You can also twist some of these to fit into fall. We have a "Fall Tailgate Frenzy" in October where we wear Football jerseys -- the rivalries can get quite heated!
Kristen Williams
Thanks guys... keep the ideas coming!
Lauren Moses
Great Ideas. Maybe even a pumpkin patch inside the showroom, or just having trick-or-treating at the dealers. I would honestly LOVE to see a ghost house or something. We have a local corn maze that offers lots of great stuff and has a spook trail at night that we might be sponsoring this year. http://cmfarmsllc.com/

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