Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
OneCommand

OneCommand

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Fall into Customer Loyalty with an Event

Can you feel it? Autumn is in the air. For some of the country, it is starting to get cooler and even the leaves are beginning to change. If you aren’t experiencing the spirit of fall yet, you can still celebrate the official start to the autumn season on September 23rd. Regardless of your climate, fall provides a perfect opportunity to market to customers. Here are three ways you can drive traffic and build customer loyalty with a fall event.

Support Local Sports
The autumn season is synonymous with football and soccer. If you are a dealership that is actively involved with your local school district or sports organizations, think about hosting a tailgating party at your dealership. You could have food, music, and even a car decorating station. This type of fall event shows your commitment to the community, provides additional foot traffic to your lot, and builds loyalty for your dealership.

Eat Pumpkin and Apples
People love fall because of the food and nothing brings people together more than some good eats and sweet treats. So, think about inviting customers, prospects, and members of your community to your dealership to eat fall themed dishes. You could partner with a local restaurant or try out your own culinary skills to create pumpkin and apple dishes, two foods synonymous with the autumn season.

Celebrate Fall
If you’re really looking to generate additional customer loyalty and drive traffic, host a Celebrate Fall Event. You can do as little or as much as you want with an idea like this, let your imagination run wild. Try decorating your dealership with leaves, hosting activities such as bobbing for apples, pie eating/baking contests (pumpkin or apple, of course), or even hayrides, and create fall themed specials. The types of activities are totally up to you, but you’ll want to customize them for your specific region of the country.

By hosting a fall event at your dealership, you’ll not only drive traffic from potential buyers and members of your community, but you’ll also build loyalty among your existing customers.

Grant Gooley
Some great points here. Fall brings family together as the weather gets cold and we snuggle up spending more time keeping warm in the living room. If you ask people what their favorite season is, many people will say Fall! You bring up a great point, promoting a fall event makes sense because of the emotional tie to the season so many of us love! Thanks for sharing :)

 Unlock all of the community & features  Join Now