CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
Can you feel it? Autumn is in the air. For some of the country, it is starting to get cooler and even the leaves are beginning to change. If you aren’t experiencing the spirit of fall yet, you can still celebrate the official start to the autumn season on September 23rd. Regardless of your climate, fall provides a perfect opportunity to market to customers. Here are three ways you can drive traffic and build customer loyalty with a fall event.
Support Local Sports
The autumn season is synonymous with football and soccer. If you are a dealership that is actively involved with your local school district or sports organizations, think about hosting a tailgating party at your dealership. You could have food, music, and even a car decorating station. This type of fall event shows your commitment to the community, provides additional foot traffic to your lot, and builds loyalty for your dealership.
Eat Pumpkin and Apples
People love fall because of the food and nothing brings people together more than some good eats and sweet treats. So, think about inviting customers, prospects, and members of your community to your dealership to eat fall themed dishes. You could partner with a local restaurant or try out your own culinary skills to create pumpkin and apple dishes, two foods synonymous with the autumn season.
If you’re really looking to generate additional customer loyalty and drive traffic, host a Celebrate Fall Event. You can do as little or as much as you want with an idea like this, let your imagination run wild. Try decorating your dealership with leaves, hosting activities such as bobbing for apples, pie eating/baking contests (pumpkin or apple, of course), or even hayrides, and create fall themed specials. The types of activities are totally up to you, but you’ll want to customize them for your specific region of the country.
By hosting a fall event at your dealership, you’ll not only drive traffic from potential buyers and members of your community, but you’ll also build loyalty among your existing customers.