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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

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2017 Presidents Club Insights - Mark Brown

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Fall into Customer Loyalty with Autumn Car Care

The fall season has officially set in. Here in Ohio the leaves are beginning to change, the weather is getting cooler, and almost everywhere you look there are caramel apples and pumpkins. Depending on your region of the country, you may be seeing the same fall festivities. All this beauty can only mean one thing, time to get your customers’ vehicles ready before the cooler weather sets in. Here are three ways to leverage the season to promote vehicle car care and fall into customer loyalty.

Leverage National Car Care Month
October is National Car Care month and September is National Preparedness Month, which means it’s the perfect opportunity to leverage national campaigns to get your message heard. If the powers that be have made it a national event, it has to be important, right? Communicate with customers about the importance of seasonal vehicle maintenance to drive traffic to your Service Department.

Offer Creative Fall Savings
By offering fall savings, you’re not really thinking outside the box. But, what if you had different colored leaves displayed all over the desks in your service drive? Then when customers showed up to get their vehicle serviced, they could pick a leaf to redeem their service discount. You’d want to advertise the promotion to your customers to drive additional business and gain excitement for your campaign.

Draw a Service Winner
Invite customers to complete vehicle service during the month of October to be entered to win free services at your dealership. You could offer something like free oil changes for a year, free car washes for life, or a free set of tires; the choice is up to you. Be sure to communicate your campaign to customers and post signs around your store to get prospects involved, as well. A campaign like this is fun for your customers, drives additional service business, and creates customers for life.

Each of these ideas is really easy to get going; just some creativity and a couple minutes of your time could generate additional service revenue. Plus, these types of campaigns are ultimately informing your customers about their needed fall maintenance with a little marketing fun. 

Grant Gooley
Season change offers are always the way to go as people are being emotionally charged in some way or another by the weather. Psychology and marketing go hand in hand, this is a perfect example!

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