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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

Fall into Customer Loyalty with Autumn Car Care

The fall season has officially set in. Here in Ohio the leaves are beginning to change, the weather is getting cooler, and almost everywhere you look there are caramel apples and pumpkins. Depending on your region of the country, you may be seeing the same fall festivities. All this beauty can only mean one thing, time to get your customers’ vehicles ready before the cooler weather sets in. Here are three ways to leverage the season to promote vehicle car care and fall into customer loyalty.

Leverage National Car Care Month
October is National Car Care month and September is National Preparedness Month, which means it’s the perfect opportunity to leverage national campaigns to get your message heard. If the powers that be have made it a national event, it has to be important, right? Communicate with customers about the importance of seasonal vehicle maintenance to drive traffic to your Service Department.

Offer Creative Fall Savings
By offering fall savings, you’re not really thinking outside the box. But, what if you had different colored leaves displayed all over the desks in your service drive? Then when customers showed up to get their vehicle serviced, they could pick a leaf to redeem their service discount. You’d want to advertise the promotion to your customers to drive additional business and gain excitement for your campaign.

Draw a Service Winner
Invite customers to complete vehicle service during the month of October to be entered to win free services at your dealership. You could offer something like free oil changes for a year, free car washes for life, or a free set of tires; the choice is up to you. Be sure to communicate your campaign to customers and post signs around your store to get prospects involved, as well. A campaign like this is fun for your customers, drives additional service business, and creates customers for life.

Each of these ideas is really easy to get going; just some creativity and a couple minutes of your time could generate additional service revenue. Plus, these types of campaigns are ultimately informing your customers about their needed fall maintenance with a little marketing fun. 

Grant Gooley
Season change offers are always the way to go as people are being emotionally charged in some way or another by the weather. Psychology and marketing go hand in hand, this is a perfect example!

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