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Exclusive Blog Posts

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group moved up 25 spots in this year's "Top 100 Dealership Group Used-Vehicle Sales" supplement published by Automotive News. The…

Top 5 Luxury Cars for Any Type of Terrain

Top 5 Luxury Cars for Any Type of Terrain

Many automotive companies make luxury vehicles that can be driven on different terrain. If you like to take road trips to cities, forests, hiking trails, a…

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

Stand Out in Your Community with Breast Cancer Awareness

Unless you’ve been living under a rock, you probably already know that October is National Breast Cancer Awareness Month.  But, did you know one in eight women will be diagnosed with breast cancer in their lifetime, making it the most commonly diagnosed cancer in women? Also, are you aware that this year alone, it is estimated that 220,000 women in the U.S. will be diagnosed with breast cancer and more than 40,000 will die from the disease?

Now I know what you’re thinking, “What does breast cancer have to do with my dealership?” Well, the truth is, it is highly likely some of your employees and customers have had their lives impacted by breast cancer. You may also have been impacted by breast cancer. Recognizing this deadly disease promotes awareness and shows your support for its victims.

The real question you need to ask yourself is, “How can I work breast cancer awareness into my October marketing calendar?” This campaign is one we always recommend our dealers utilize. Here are a couple different ways you can leverage this type of campaign.

Raise Breast Cancer Awareness
Sometimes all you need is a simple PSA campaign. Think about putting an email, direct mail, or pre-recorded voice message together to send to current customers, prospects, and employees about the risks of breast cancer, how to spot the disease with early detection, and the importance of regular examinations.

Raise Funds for a Cure
A great way to get involved in the fight against breast cancer is by raising funds for victims and ongoing research. Think about setting a certain dollar amount you’ll donate for every oil change performed or vehicle purchased in the month of October. Be sure to create hype around your donations and produce a press release to let the community know about your fundraiser.

These types of campaigns, by companies just like yours, have helped lower the breast cancer mortality rate in the U.S. by 34% since 1990. A breast cancer awareness campaign is a great way for you to stand out in your community, show them you care, and build lasting relationships.

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