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OneCommand

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Stand Out with Spooky Marketing

You’ve probably noticed the increased candy, orange and black decorations, and generally spooky feel in most retail outlets. All these signs can only mean one thing… Halloween is just around the corner. If you haven’t done so, now is the time to start thinking about how you will leverage Halloween to drive additional traffic and revenue to your store. This year I’d like to challenge you to take your marketing one step further and STAND OUT among your competition. Here are three spooky ideas to get you started.

Trunk or Treat
This idea is one of my favorites. You not only provide your community an extra day to get treats, but you also give kids a safe and worry free time to show off their costumes. All you need for this idea is to have your staff on hand with lots of candy. Station them around your lot, service drive, and showroom and invite customers, prospects, and members of the community to stop by for a spooky good time.

Costume Contest
If you’re looking for a really simple idea, think about hosting a Halloween costume contest. You can do it one of two ways: you can host a Halloween event at your dealership and have games, food, drinks, and prizes, or through social media channels. Either way, you’ll gain additional exposure for your dealership and have a haunting good time. Be sure to publicize the prizes for the best costumes; it will help to generate more excitement around your campaign.

Get Creative
Ok. Ok. Still looking for a simpler idea? Here’s a super easy one. All you need is a great eye-catching graphic you can use throughout October in every marketing piece you execute. This type of strategy harmonizes your marketing and condenses your marketing message. It helps you get noticed because consumers see the same messaging and graphics several times.

So, what are you waiting for? It’s time to start putting together your spooky marketing so you can stand out among your competition.

Lauren Moses
Kristen, Great read with great ideas. I love the trunk or treat because it's so simple. It would almost be fun to clear your lot off some so you don't have quite a many vehicles and bring in some of the big bounces and slides and really make it a great hit. Or you can just keep it small and have employees stationed with candy. I might just have to steal the costume contest idea for social media. How many people put a picture up of their kids in their Halloween costumes? Make them just tag the dealership when posting and they are entered. Also, if you have a big showroom and maybe a bigger budget doing a spook house in the showroom. Move the vehicles out and direct them from one door to the other through a maze with salesman stationed throughout.
Kristen Williams
I love that idea of the spook house showroom. Halloween is one of my favorite times of the year and it is a great holiday to leverage to drive traffic. Thanks for your comments!
Lauren Moses
Your welcome. Fall in general is one of my favorites. I have seen lots of great ideas for fall You could also do something on social and give away tickets to a near by spook trail or haunted house if you have one. We have several around us and May just have to get with our owner on that one. Love it when ideas just pop up as your typing.
Robert Karbaum
There is a dealer around the corner from me that transformed their lot into a Fall/Halloween Fair. There is a hay maze, pumpkin carving, and plenty of hot apple cider. They even give away free pumpkins. I drove by yesterday (Saturday) and it looked like it was definitely working.

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