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Jared Hamilton
From: Jared Hamilton
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Stand Out by Reminding Customers to Fall Back

We always talk about how to build loyalty among your existing customers. This week’s idea goes a long way in helping you achieve this goal. You probably haven’t realized it yet, but the Daylight Saving time change is just around the corner, Sunday, November 2nd. You may remember my recommendation this spring and even last year to market the time change to your customers. Well, this is a reminder to do it again.

Sending a time change reminder to your customers is a great way to stay top-of-mind and create brand awareness without having to send them hard-hitting deals. Think about it. Your customers appreciate when you send them vehicle incentives or service offers, but sometimes they want to hear from you without your latest deal front and center in your communication. A helpful reminder to fall back is one communication that will help you STAND OUT among your competitors and show customers you’re thinking of them.

Some of our clients choose to offer service discounts with their Daylight Saving communication or offer to change the clocks in their customers’ vehicles. Either way, make sure the main message of your Daylight Saving campaign is a simple reminder for your customers to fall back and change their clocks.

A helpful Daylight Saving time change reminder will be appreciated by your customers and you’ll be one step closer to building lasting relationships and loyalty among your existing database.

Robert Karbaum
Maybe it's a Canadian thing, but also make sure to remind people to change the batteries in their smoke detectors along with changing the clocks. Just did mine today!
Kristen Williams
Great point. This is just another tip to help dealerships stay top of mind.

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