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Jared Hamilton
From: Jared Hamilton
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OneCommand

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Stand Out by Thanking Veterans

The spirit of the holidays is in the air. Halloween is next week and before you know it, Thanksgiving and the end-of-the- year holidays will be here. With all the excitement of these upcoming holidays, many retail companies will glaze over a very important tribute, Veterans Day on November 11th. This day of remembrance and thanks to veterans for their commitment and sacrifice to defend our nation deserves a place in your end-of-the-year marketing strategy. Here are two ways you can honor veterans, drive traffic and revenue, and STAND OUT from your competition.

Offer Exclusive Veterans Savings
This idea seems like a no brainer because it is! Put together valuable discounts, something you’d typically offer your most loyal customers, and advertise them exclusively to veterans and active duty military personnel who visit your store during the month of November. You could also decorate your showroom or service drive with red, white, and blue to show your support of these brave men and women who have sacrificed so much for our freedom.

Start a Thank a Veteran Campaign
This is another simple idea and one that is really easy to execute. All you need to do is start a marketing campaign using all delivery channels at your disposal; be sure to include mediums such as email, direct mail, and even social media to get your message out. The content of your campaign should be to ask the members of your community to use the month of November to show thanks to veterans and active duty military personnel. A campaign like this goes a long way in showing your support for these individuals, but also in building strong bonds in your community.

All gestures, big or small, will be recognized by your community and your dealership will receive recognition for giving back to those who have served our country. You’ll generate brand awareness among prospects and customers, which will make you STAND OUT this holiday season.

Grant Gooley
We do something very similar in Canada with our group. In fact many of the manufactures have discounts for Vets. It comes down to providing the awareness around these programs so people know about them!! Great post.
Ben Wilcox
Kristen, as a Veteran myself, I can't thank people like you enough! Some times the smallest things go the farthest! Simply having my meals paid for while in uniform bring a smile to my face and a great appreciation for the people we are called to protect. Having your dealership sponsor a military unit in your local area will pay dividends. An idea would be to take a group of your more personable and patriotic personnel to coordinate a trip to the base with a few of your top selling cars... You go visit a unit with tanks or airplanes etc in turn showing off your top cars or trucks and you will have mutual adoration for each other! Saving money is one thing but having someone appreciate what you do on a day to day makes it more personal and meaningful. I hope some of this helps... Thanks! Ben
Kristen Williams
Thanks Ben and Grant for your comments. This is definitely a campaign that many dealerships can get behind and find a way to promote. And you're right, it will add incremental revenue for them, but more importantly demonstrate their appreciation to the veterans in their community. Ben, thank you for your service.
Megan Barto
Quite a few of the OEM's have a Military Rebate - whenever we get someone who qualifies for that, we always thank them for their service. We're fairly close to a rather large military base centered around training. We've also participated in the cell phone recycling program for veterans as well as collecting items to be sent to the troops overseas. It really is a great cause and helps build community awareness!

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