1,000 dealers share their thoughts about chat, text and messaging in general...and how these communications pay off. SEE HOW
Wow, how time flies! Looking at the calendar we are already in November and that means the end of the year will be here before we know it. This month we’re going to share campaign ideas that get you the most bang for your buck to bring in additional end-of-the-year traffic and revenue. Here’s a guide to plan your Thanksgiving marketing.
Traditionally Thanksgiving is a time to spend with family and friends and reflect on the things for which you’re thankful. This is the very reason we recommend not sending customers hard-hitting deals in your Thanksgiving marketing. There are plenty of events in November, Black Friday and Cyber Monday for example, that are perfect campaigns to leverage your November deals; however, Thanksgiving is just not one of them.
Instead, thank customers for their continued patronage throughout the year. The best channels to send this heartfelt thank you message is through voice messaging or email marketing, both of which are inexpensive channels of delivery. If you have the ability, think about making a video of your staff thanking customers for their business and then link to it in your email campaign. This type of communication really shows customers that you go above and beyond to show your appreciation to them.
If you must put an offer in your Thanksgiving communication, stage it in a way that looks like you are offering your customers something for being so loyal such as a $9.95 Loyal Customer LOF for customers who have been in your Service Department in the past 12 months or a Thank You $2,500 on their vehicle trade for customers who have purchased from you in the past. The only problem with these types of offers is that they muddy your message of being thankful by trying to reap benefits from your customers. So if you must include an offer, be sure to put your customers’ best interest first.
The Thanksgiving holiday is a couple weeks away, but now is the time to start putting your thoughts together to determine how you will show your appreciation to customers.