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Jared Hamilton
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Holiday Shopping Marketing Guide

Holiday frenzy is sweeping the nation and people everywhere are starting their holiday shopping. Ok, maybe not exactly, but children are starting to think about their Christmas and Hanukkah wish list, parents are attempting to figure out how they will pay for this year’s must-have gifts, and retail outlets everywhere are getting ready for the holiday rush.

Have you started planning your holiday marketing? You should be. Today I’ll share easy ways to engage customers during the holiday shopping season to get them to your door.

Think Big
The holidays mean increased competition from not only your competitors, but also for your customers’ attention from other retail outlets. This is when you have to “go big or go home.” If you don’t put out a sales or service offer to attract the consumer’s eye, you might as well forget it.

Get Outside the Box
On the same wavelength, to grab consumers’ attention, you’ll want to use marketing that gets you noticed. For example, if you plan to leverage email marketing, the average inbox receives significantly higher emails during the holidays. You’ll want to use an attention-grabbing subject line to increase opens, simple, striking, creative imagery, and of course, your offers need to be front and center to generate increased response.

Leverage Shopping Days
This tip may sound like an obvious one, but be sure to participate in the usual holiday shopping days: Black Friday, Cyber Monday, and of course the weekend in between. Some dealerships we work with offer shuttle services for shoppers on Black Friday, especially if they are located close to a mall or shopping center. This is the time to get creative to determine how you’ll increase holiday traffic.

Get Your Message Heard
Because the holidays are such a busy time for consumers, you’ll want to leverage communication mediums that matter most to them. Social media, email, and direct mail are important channels to utilize and deliver your message. They ensure consumers don’t have to search for your content because you’re reaching them through methods they are already use daily.

Depending on your end-of-the-year goals, the upcoming holiday shopping season presents a perfect time for you to get noticed. So what are you waiting for? Start planning your holiday marketing now.

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