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Jared Hamilton
From: Jared Hamilton
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Holiday Travel Marketing Guide

The holiday travel season is in full swing, with an expected 90% of travelers opting for a road trip over air travel. What does this mean for your dealership? Now is the time to prep your customer’s vehicles for their holiday journeys. Here are three easy ways you can keep your dealership top-of-mind, build brand recognition, and drive additional service business to your store.

Remind Customers of Maintenance
This idea is probably a no brainer, but I want to make sure to state it. Deliver a communication to customers about needed maintenance on their vehicle before holiday travel. Think about offering a Holiday Road Trip Service Package, wherein your team would perform and check all vehicle elements to ensure they arrive at their destination safely and without hassle.

Offer Assistance
The holidays bring about a lot of busy work and things to keep straight, which means, your customers may forget some key elements when hitting the road this holiday. Remind them of the manufacturer’s roadside assistance information and if you have a local towing company you work with, be sure to provide their contact information to customers as well.

Be Helpful
Road trips, even around town, can be downright frustrating. Remind customers of apps like Waze or Roadtrippers that can spot traffic, law enforcement, restaurants, hotels, and more. These apps are incredibly helpful when hitting the road and can be a great suggestion to customers who have never used them before.

Be sure to start planning your holiday travel marketing soon - with over 90% of travelers expected to use their vehicle, it presents a perfect opportunity to reach out with relevant marketing. Not only will you increase your service drive traffic, but you’ll also build customer loyalty by offering great travel tips.

Megan Barto
Great post! Do you put in Holiday travel specials in your service marketing e-mails?
Kristen Williams
Yes! That way the dealers can delver relevant marketing to customers to increase response.

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