Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
OneCommand

OneCommand

Exclusive Blog Posts

Top 5 Luxury Cars for Any Type of Terrain

Top 5 Luxury Cars for Any Type of Terrain

Many automotive companies make luxury vehicles that can be driven on different terrain. If you like to take road trips to cities, forests, hiking trails, a…

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

Holiday Travel Marketing Guide

The holiday travel season is in full swing, with an expected 90% of travelers opting for a road trip over air travel. What does this mean for your dealership? Now is the time to prep your customer’s vehicles for their holiday journeys. Here are three easy ways you can keep your dealership top-of-mind, build brand recognition, and drive additional service business to your store.

Remind Customers of Maintenance
This idea is probably a no brainer, but I want to make sure to state it. Deliver a communication to customers about needed maintenance on their vehicle before holiday travel. Think about offering a Holiday Road Trip Service Package, wherein your team would perform and check all vehicle elements to ensure they arrive at their destination safely and without hassle.

Offer Assistance
The holidays bring about a lot of busy work and things to keep straight, which means, your customers may forget some key elements when hitting the road this holiday. Remind them of the manufacturer’s roadside assistance information and if you have a local towing company you work with, be sure to provide their contact information to customers as well.

Be Helpful
Road trips, even around town, can be downright frustrating. Remind customers of apps like Waze or Roadtrippers that can spot traffic, law enforcement, restaurants, hotels, and more. These apps are incredibly helpful when hitting the road and can be a great suggestion to customers who have never used them before.

Be sure to start planning your holiday travel marketing soon - with over 90% of travelers expected to use their vehicle, it presents a perfect opportunity to reach out with relevant marketing. Not only will you increase your service drive traffic, but you’ll also build customer loyalty by offering great travel tips.

Megan Barto
Great post! Do you put in Holiday travel specials in your service marketing e-mails?
Kristen Williams
Yes! That way the dealers can delver relevant marketing to customers to increase response.

 Unlock all of the community & features  Join Now