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Holiday Marketing Guide

In case you didn’t notice, the holidays are quickly approaching and before you know it, they will be here and gone. If you haven’t started, you need to get your holiday marketing plans together to connect with customers and drive additional traffic to your dealership. Read on to learn three easy ways to leverage the upcoming holidays in your customers’ marketing.

Communicate Happy Holidays
Probably the easiest way to spread holiday cheer is by sending a heartfelt communication to customers to let them know you appreciate their business and wish them well during the holiday season. This communication should include any hour changes your dealership has for the upcoming holidays. A simple thoughtful message like this will demonstrate you care and go a long way in building customer loyalty.

Get Social
Another great way to spread holiday cheer is by turning to your social media channels. Think about hosting a contest on your Facebook page or even Twitter account. The contest can be for the best lights display, ugliest sweater, or most ridiculous gift, whatever you choose. Ask your social community to post pictures of these items and then award the individual who gets the most likes or retweets. This type of communication will build engagement among your social community and extend your campaign’s reach.

Give Back to Your Community
Lastly, a great way to spread holiday cheer is by pitching in and giving back to you community. You could organize a toy drive, collect canned foods for a local food bank, or even donate money to a local organization for every vehicle purchased or serviced throughout the holiday season. By pitching in and spreading holiday joy for individuals who need it most, you’ll see increased traffic and revenue during the holiday season.

No matter what decide for your holiday marketing, you need to start planning your strategy now. Anything from a simple thank you to a contest will bring your dealership increased brand awareness and improved customer satisfaction to drive more traffic to your dealership this holiday.

Grant Gooley
This year our Auto Group is doing a colouring contest. Kids ages 0 - 6 and 7 - 12 colour a page (we created) and post it on our FB pages. The winner gets a $500 shopping spree at Toys R Us! They also get to help pick out $1000 in toys to give to Sick Kids Hospital. Then we are recording a video of the shopping spree as well as a trip to Sick Kids hospital. This way we can promote on Social channels our fun video of us helping the Community!
Kristen Williams
Love it. Great idea for getting social and leveraging community involvement.

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