CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
As 2014 quickly comes to a close, we begin to reflect on the year and look towards 2015 as a year of new opportunities and possibilities. But before we put 2014 behind us, there is still time to reach out and connect with current customers and bring new business to your door. Check out these three ways to end 2014 with a bang.
Make a Resolution
Everyone makes some kind of New Year’s resolution, whether it be to lose weight, stop a bad habit, or simply be a better person. Think about making a resolution to your customers. I’m sure you have standards in your Sales and Service Departments and may have some new standards that either customers have asked for or you’ve recently implemented. This is your chance to communicate these standards to your customers and make a resolution to them to provide top-notch service in the new year.
Along the same lines, the new year provides a perfect opportunity for you to ask customers for their feedback about your services, personnel, and their ownership experience. This will make them feel like you care, but will also provide you helpful insight into your business. You can use this intel to make changes to your business and learn where there may be opportunities for your employees to grow and improve your processes.
New Year’s is another time of year where you can gain additional exposure from your social media marketing. Think about asking followers to post their New Year’s food spread, decorations, drink of choice, or even their midnight kiss. Be sure to remind followers to drive safe and call a cab to get home if needed. You could also offer information about local cab services or offer these services in one of your new 2015 models.
Provide Year End Incentives
Everyone knows the end of the year is the best time to buy a vehicle. Ok, maybe not everyone knows that, but they should. Inform customers that your entire 2014 stock must go before the end of the year and provide exclusive offers that are only available at your dealership. Make sure your campaign conveys your dealership “why buys” – why they should buy from you versus your competitor. Not only will you increase end-of-the-year sales, but you’ll also move those 2014s off your lot to make room for your new inventory.
The end of the year brings about the time for change and to renew and refresh for the new year. Be sure to take advantage of this opportunity to communicate with customers to stay top of mind and drive additional traffic and revenue to your door.