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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

New Year's Marketing Guide

As 2014 quickly comes to a close, we begin to reflect on the year and look towards 2015 as a year of new opportunities and possibilities. But before we put 2014 behind us, there is still time to reach out and connect with current customers and bring new business to your door. Check out these three ways to end 2014 with a bang.

Make a Resolution
Everyone makes some kind of New Year’s resolution, whether it be to lose weight, stop a bad habit, or simply be a better person. Think about making a resolution to your customers. I’m sure you have standards in your Sales and Service Departments and may have some new standards that either customers have asked for or you’ve recently implemented. This is your chance to communicate these standards to your customers and make a resolution to them to provide top-notch service in the new year.

Gather Feedback
Along the same lines, the new year provides a perfect opportunity for you to ask customers for their feedback about your services, personnel, and their ownership experience. This will make them feel like you care, but will also provide you helpful insight into your business. You can use this intel to make changes to your business and learn where there may be opportunities for your employees to grow and improve your processes.

Go Social
New Year’s is another time of year where you can gain additional exposure from your social media marketing. Think about asking followers to post their New Year’s food spread, decorations, drink of choice, or even their midnight kiss. Be sure to remind followers to drive safe and call a cab to get home if needed. You could also offer information about local cab services or offer these services in one of your new 2015 models.

Provide Year End Incentives
Everyone knows the end of the year is the best time to buy a vehicle. Ok, maybe not everyone knows that, but they should. Inform customers that your entire 2014 stock must go before the end of the year and provide exclusive offers that are only available at your dealership. Make sure your campaign conveys your dealership “why buys” – why they should buy from you versus your competitor. Not only will you increase end-of-the-year sales, but you’ll also move those 2014s off your lot to make room for your new inventory.

The end of the year brings about the time for change and to renew and refresh for the new year. Be sure to take advantage of this opportunity to communicate with customers to stay top of mind and drive additional traffic and revenue to your door.

Jonathan Dawson
Great tips and points to consider. Thanks for the refresher!

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