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From: Jared Hamilton
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OneCommand

OneCommand

Exclusive Blog Posts

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Upcoming Webinar: Use Your Showroom to Show, Not Sell

Ecommerce is on the rise, and today's customers walk into your showroom better-informed than ever before. 9 out of 10 customers are more likely to…

Interview with Shannon Crane: Building a Successful BDC

Interview with Shannon Crane: Building a Successful BDC

When Shannon Crane, founder of BDC PowerConsulting, started out as a BDC Manager at a local dealership, she was “as green as it gets.” Not only…

Why Security Is More Important than You Think for Your Business

Why Security Is More Important than You Think for Your Business

Having a business means that you’re likely going to have to keep security in mind. Whether you are looking to increase customer trust or you want to …

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Scott Pechstein, Vice President of Sales at Autobytel, Inc., talks about the buzzword of the moment: "digital retail." …

What's Keeping Your Company's Directors Up at Night?

What's Keeping Your Company's Directors Up at Night?

Although we typically define executives by their ambitions, their anxieties can be equally telling. If you’re losing sleep over handling cyber se…

Make a Resolution to Move Vehicle Inventory

A new year is upon us and that means new opportunities and possibilities for both your customers and your dealership’s success. Fortunately you know how to create success for your dealership, improve customer retention, effectively solicit new business at a low cost, and sell and service more vehicles to increase revenue. Sounds simple enough. Here is a creative way to help you do just that. This week’s campaign idea plays on the New Year and will help you move additional vehicle inventory from your lot.

Out with the Old, In with the New
I know you’ve heard this old saying time and time again, but it’s mostly used in reference to spring cleaning and not the New Year. Well put a new spin on it. The new year is a time to renew and refresh, just like spring, so it’s a perfect time to communicate with customers about sprucing up their current vehicle with a new 2015 model.

Target Ready-to-Buy Customers
The important thing about a campaign like this is that you have to target the right audience. Since the average consumer is keeping their new vehicle for approximately 93 months, or about 8 years, you’ll want to take that into consideration when creating your list. Also, think about the average length of a new vehicle lease and target customers who may be ready to swap out their ride. Reaching customers at the optimal time is key to eliciting a response.

Restock Used and Move New
A campaign like this will help you make a resolution to move your vehicle inventory. Not only will you stock your pre-owned lot with quality vehicles that have been serviced at your dealership, but you’ll move additional new vehicle inventory as well.

What are you waiting for? Start your new year off right with a profitable resolution.

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