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From: Jared Hamilton
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Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

Make a Resolution to Move Vehicle Inventory

A new year is upon us and that means new opportunities and possibilities for both your customers and your dealership’s success. Fortunately you know how to create success for your dealership, improve customer retention, effectively solicit new business at a low cost, and sell and service more vehicles to increase revenue. Sounds simple enough. Here is a creative way to help you do just that. This week’s campaign idea plays on the New Year and will help you move additional vehicle inventory from your lot.

Out with the Old, In with the New
I know you’ve heard this old saying time and time again, but it’s mostly used in reference to spring cleaning and not the New Year. Well put a new spin on it. The new year is a time to renew and refresh, just like spring, so it’s a perfect time to communicate with customers about sprucing up their current vehicle with a new 2015 model.

Target Ready-to-Buy Customers
The important thing about a campaign like this is that you have to target the right audience. Since the average consumer is keeping their new vehicle for approximately 93 months, or about 8 years, you’ll want to take that into consideration when creating your list. Also, think about the average length of a new vehicle lease and target customers who may be ready to swap out their ride. Reaching customers at the optimal time is key to eliciting a response.

Restock Used and Move New
A campaign like this will help you make a resolution to move your vehicle inventory. Not only will you stock your pre-owned lot with quality vehicles that have been serviced at your dealership, but you’ll move additional new vehicle inventory as well.

What are you waiting for? Start your new year off right with a profitable resolution.

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