Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
Chances are your lot is starting to quickly fill with 2015 models and if you’re lucky, you have very few 2014s left. With the start of every new year, people everywhere are thinking about swapping their current vehicle for a newer, upgraded model. This situation puts you in a perfect position to jump start your 2015 vehicle sales.
Pull Ahead Leases
One great way to move new vehicle inventory is with a pull ahead lease program. Typically these are offered by the manufacturers, however, you could allow customers who currently lease desirable pre-owned vehicles to turn their leases in early. Most will jump at the chance to do so and you can put them into a lease for a newer model.
Vehicle in Demand
Another idea for you to boost your vehicle sales in 2015 is by leveraging a “we want your vehicle” campaign. Same basic principal as above except you aren’t just looking for lease vehicles. Look into your database for popular demand pre-owned vehicles and communicate to these owners about the high-demand for their vehicle. You could even offer to give them an extra incentive for trading in their vehicle now.
It happens all the time. A consumer buys a vehicle and then the next year the manufacturer comes out with a new body style or better technology features for that model. Well the consumer is instantly envious of the newer model and wants to get it. Capitalize on this with your 2015 vehicles by targeting customers who may have an older body style, less fuel economy, or outdated technology features and offer them an incentive to trade in their current vehicle and trade up to the newest model.
Now is the time to start leveraging your new 2015s to attract and entice your customers to get rid of their current vehicle and step into a new model. With these campaign ideas, you’ll stock your pre-owned inventory with quality vehicles and move additional 2015s.