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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Tips for Leaving a Voicemail

Tips for Leaving a Voicemail

The Voicemail So you receive an internet lead and you call and they don't answer...now what? We leave a message right? Let's say the customer in…

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How to Maintain your Car (Maintenance that every Car Needs)

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Rev Up Your 2015 with Presidents' Day

We all know Presidents’ Day weekend is a great time to move vehicle inventory. Have you decided how you will communicate with customers and prospects about the vehicle inventory on your lot? Have you decided if you’ll draw customers and prospects into your store with a unique offer or customer appreciation event? Today I’ll share three topics to include in your Presidents’ Day marketing.

Leverage OEM Programs and Marketing
Most OEMs advertise Presidents’ Day vehicle incentives, some even provide creative elements to help dealers promote these weekend specials. OEMs spend lots of money to produce marketing materials for their Presidents’ Day incentives and you should leverage these national assets to gain more visibility for your campaign. If you choose, you can always increase your incentives to differentiate yourself from the competition, but leveraging the national brand is key to extending the reach of your campaign.

Promote Vehicle Service Specials
Although Presidents’ Day is predominantly a sales holiday, make sure you get noticed by including service incentives in your holiday weekend marketing. The truth is, not everyone is in the market to buy a vehicle and unless you are receiving accurate in-market data, many recipients will discredit your campaign because it doesn’t apply to them. So, think about including some Presidents’ Day service specials to entice customers and prospects to your dealership.

Be Creative
Let’s face it, Presidents’ Day weekend is a great time to attract business for almost every retail outlet. You can’t begin to fathom how much a consumer will be bombarded during the next couple of weeks with advertisements vying for their attention. Get creative and make sure your marketing campaign stands out from the pack. We believe the best approach is leveraging multi-channel delivery to gain visibility to your campaign through diverse mediums and at different times to grab a recipient’s attention.

Whatever your Presidents’ Day plans are, it is time to start putting some thought into how you will promote your dealership to drive additional traffic to your store for the holiday weekend. A profitable Presidents’ Day weekend is just the thing you need to rev up your 2015.

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