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A cold wave is sweeping the nation! People everywhere are experiencing colder weather than in recent years. You can leverage these freezing temperatures to promote services at your dealership. Check out these three ways to rev up your 2015 with service related campaign ideas.
Start Your Engines
This time of year reminds people why they want a remote start in their vehicles. Instead of scrapping windows clean in the bitter cold or heading out to sit in a frozen vehicle while it warms up, they can simply push a button from the comfort of their warm home and their vehicle will start automatically. Capitalize on this convenient vehicle feature and offer customers free installation or a discount on a remote start for their vehicle.
Check Your Tires
If you’re located in a place where snow and ice are covering the roads, you’ll want to think about this campaign idea. Tire wear throughout the year isn’t as noticeable as when you are trying to get traction on snowy and icy roads. Right now is a great time to let customers know that if they are tired of slipping and sliding all over the roads, they need to purchase new tires for their vehicle.
Inspect HVAC System
With temperatures around the country falling and the groundhog telling us there are six more weeks of winter, now may be a perfect time to remind customers to have their HVAC system inspected. Typically customers who have noticed a decrease in air flow or heat already know there is a problem and you reminding them to get their HVAC system inspected will promote action.
Right now is the time to capitalize on the cold weather that is sweeping the nation, because before you know it, it will be gone. Think about also offering cold weather related convenience services, like serving hot chocolate in your service waiting lounge or offering free vehicle pick-up and delivery. Get started now to leverage the colder weather and rev up your 2015 with increased service traffic.