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From: Jared Hamilton
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Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Rev Up Your 2015 with Service Traffic

49c402489c8bd83ac178fc4880c44de2.jpg?t=1A cold wave is sweeping the nation! People everywhere are experiencing colder weather than in recent years. You can leverage these freezing temperatures to promote services at your dealership. Check out these three ways to rev up your 2015 with service related campaign ideas.

Start Your Engines
This time of year reminds people why they want a remote start in their vehicles. Instead of scrapping windows clean in the bitter cold or heading out to sit in a frozen vehicle while it warms up, they can simply push a button from the comfort of their warm home and their vehicle will start automatically. Capitalize on this convenient vehicle feature and offer customers free installation or a discount on a remote start for their vehicle.

Check Your Tires
If you’re located in a place where snow and ice are covering the roads, you’ll want to think about this campaign idea. Tire wear throughout the year isn’t as noticeable as when you are trying to get traction on snowy and icy roads. Right now is a great time to let customers know that if they are tired of slipping and sliding all over the roads, they need to purchase new tires for their vehicle.

Inspect HVAC System
With temperatures around the country falling and the groundhog telling us there are six more weeks of winter, now may be a perfect time to remind customers to have their HVAC system inspected. Typically customers who have noticed a decrease in air flow or heat already know there is a problem and you reminding them to get their HVAC system inspected will promote action.

Right now is the time to capitalize on the cold weather that is sweeping the nation, because before you know it, it will be gone. Think about also offering cold weather related convenience services, like serving hot chocolate in your service waiting lounge or offering free vehicle pick-up and delivery. Get started now to leverage the colder weather and rev up your 2015 with increased service traffic.

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