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New Vehicle Retail Demand Slumping, Edmunds Forecasts

New Vehicle Retail Demand Slumping, Edmunds Forecasts

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Bimmer-Con To Feature Daryl Dixon Motorcycle Giveaway In Benefit Of Female Veterans Unite, Inc.

Bimmer-Con To Feature Daryl Dixon Motorcycle Giveaway In Benefit Of Female Veterans Unite, Inc.

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Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

The Crown Automotive Group dealer was 1 of only 86 U.S. Audi dealers to qualify for the prestigious 2016 Magna Society Award. Audi Clearwater was evaluated…

How to Draw in Traffic With Video Marketing

How to Draw in Traffic With Video Marketing

After quickly rising to the top of the charts, YouTube has become one of the the most popular of any website online. It makes sense for any marketer to use…

5 Tips on Delegating Tasks to Underperforming Employees

5 Tips on Delegating Tasks to Underperforming Employees

No matter how carefully you hire or how well you manage your human resources, some employees simply don’t perform to the level you want them to. They…

Catch Spring Fever with an Event

As winter finally comes to an end, it’s time to start thinking about how you will attract business for the coming of spring. Whether you’re in a part of the country where consumers have been trapped indoors because of the extremely harsh winter, or not, spring makes people want to get out and enjoy the outdoors. You can capitalize on this need for sunshine and fresh air and help customers and prospects catch spring fever with an event at your dealership. Here are three tips to help you get started.

Determine Activities
Chances are consumers in your area are excited to enjoy the nicer weather, but they don’t want to just come stand at a dealership. Think about hosting activities that will draw people in and make them stay. You could partner with a local radio station, give away prizes every hour, provide coloring supplies and games for kids, or even fire up the grill for the first cookout of the year. Whatever activities you decide on, be sure they will attract potential and current customers.

Create an Ambiance
This one may seem a little ridiculous, but people love decorations, even if they don’t know it. By setting a mood at your dealership, you’ll make your event even more memorable for attendees. If you have a local nursery or garden center that is already stocked with fresh flowers, visit them to pick out an arrangement that is eye-catching. If you live in a part of the world where fresh flowers are not possible yet, think about hitting up a local party store for paper flowers.

Get Prepared
Hosting an event at your dealership is just like hosting a party at your house. Be sure to have your staff clean up before guests arrive to make a good impression. Have a pep talk with your employees to ensure they are aware of the goal of your spring event so everyone is on the same page. Lastly, be sure everything is prepared, set up, and ready to go before your guests arrive.

If you’re looking for a great way to attract potential buyers and drive traffic to your dealership, hosting an event is a great way to accomplish this. Not only will you excite your employees and customers and build rapport with your community, but you’ll also capitalize on consumers catching spring fever.

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