Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
As winter finally comes to an end, it’s time to start thinking about how you will attract business for the coming of spring. Whether you’re in a part of the country where consumers have been trapped indoors because of the extremely harsh winter, or not, spring makes people want to get out and enjoy the outdoors. You can capitalize on this need for sunshine and fresh air and help customers and prospects catch spring fever with an event at your dealership. Here are three tips to help you get started.
Chances are consumers in your area are excited to enjoy the nicer weather, but they don’t want to just come stand at a dealership. Think about hosting activities that will draw people in and make them stay. You could partner with a local radio station, give away prizes every hour, provide coloring supplies and games for kids, or even fire up the grill for the first cookout of the year. Whatever activities you decide on, be sure they will attract potential and current customers.
Create an Ambiance
This one may seem a little ridiculous, but people love decorations, even if they don’t know it. By setting a mood at your dealership, you’ll make your event even more memorable for attendees. If you have a local nursery or garden center that is already stocked with fresh flowers, visit them to pick out an arrangement that is eye-catching. If you live in a part of the world where fresh flowers are not possible yet, think about hitting up a local party store for paper flowers.
Hosting an event at your dealership is just like hosting a party at your house. Be sure to have your staff clean up before guests arrive to make a good impression. Have a pep talk with your employees to ensure they are aware of the goal of your spring event so everyone is on the same page. Lastly, be sure everything is prepared, set up, and ready to go before your guests arrive.
If you’re looking for a great way to attract potential buyers and drive traffic to your dealership, hosting an event is a great way to accomplish this. Not only will you excite your employees and customers and build rapport with your community, but you’ll also capitalize on consumers catching spring fever.