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Exclusive Blog Posts

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Catch Spring Fever with an Event

As winter finally comes to an end, it’s time to start thinking about how you will attract business for the coming of spring. Whether you’re in a part of the country where consumers have been trapped indoors because of the extremely harsh winter, or not, spring makes people want to get out and enjoy the outdoors. You can capitalize on this need for sunshine and fresh air and help customers and prospects catch spring fever with an event at your dealership. Here are three tips to help you get started.

Determine Activities
Chances are consumers in your area are excited to enjoy the nicer weather, but they don’t want to just come stand at a dealership. Think about hosting activities that will draw people in and make them stay. You could partner with a local radio station, give away prizes every hour, provide coloring supplies and games for kids, or even fire up the grill for the first cookout of the year. Whatever activities you decide on, be sure they will attract potential and current customers.

Create an Ambiance
This one may seem a little ridiculous, but people love decorations, even if they don’t know it. By setting a mood at your dealership, you’ll make your event even more memorable for attendees. If you have a local nursery or garden center that is already stocked with fresh flowers, visit them to pick out an arrangement that is eye-catching. If you live in a part of the world where fresh flowers are not possible yet, think about hitting up a local party store for paper flowers.

Get Prepared
Hosting an event at your dealership is just like hosting a party at your house. Be sure to have your staff clean up before guests arrive to make a good impression. Have a pep talk with your employees to ensure they are aware of the goal of your spring event so everyone is on the same page. Lastly, be sure everything is prepared, set up, and ready to go before your guests arrive.

If you’re looking for a great way to attract potential buyers and drive traffic to your dealership, hosting an event is a great way to accomplish this. Not only will you excite your employees and customers and build rapport with your community, but you’ll also capitalize on consumers catching spring fever.

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