CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
Can you feel it? Are you ready for the change of seasons? Today is the official first day of spring! Retail outlets everywhere are starting to change up in-store marketing to highlight warmer weather, but more specifically spring. If your spring marketing isn’t underway, right now is the perfect time to get started. One way consumers celebrate spring is by cleaning and decluttering their lives… refresh and renew! Learn how you can capitalize on consumers’ need for cleanliness and drive additional traffic to your Service Department.
Detailing a vehicle is somewhat of an art, so think about offering customers tips and tricks from your professionals. Things like how to get stains out of carpets, what materials to use to clean air ducts to remove odors, or what solution is best to use when trying to get tires to shine. Any tips will be greatly appreciated by your customers and will remind them that spring is a great time to detail their vehicle.
Although offering tips to customers will get them in the mindset of how great it would be to have a clean vehicle, most don’t want to take the time to do it. For those customers, it is important that you offer detail specials at your dealership. You could offer a spend and save coupon, where in they save a percentage of whatever they spend and the more they spend, the more they save. Or, you could offer detail bundle services at a discounted price. Whichever way you choose to promote detail specials at your dealership, you’ll drive additional traffic and revenue to your Service Department.
In rare cases where your dealership doesn’t offer detail services, think about partnering up with a local establishment that does. You can create a partnership between businesses and start promoting each other’s services. Your communication to customers could offer tips for detailing a vehicle and a coupon for your partner’s business. If you choose this approach, be sure there is a reciprocal communication promoting your dealership that is being sent to your partner’s customers.
So what are you waiting for? If you haven’t started, now is the time to get your spring marketing together and start promoting services that help your customers catch spring fever.