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Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

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Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

Spring into Revenue with Car Care Month

 

It’s that time of year again. Time to promote National Car Care Month and remind customers of needed vehicle maintenance as the warmer weather sets in. Here are three ways you can leverage this national event and spring into revenue in your Service Department.

Host a Vehicle Check-Up Event
Think about participating in a Be Car Care Aware vehicle check-up event at your dealership. You can invite members of your community, current customers, and any potential prospects to stop by and have their vehicle inspected by one of your expert technicians. Be sure to inform participants that there is no cost for the check-up and a full report of needed maintenance will be provided. Also, hand out discount coupons for future service work so they return to you for needed maintenance.

Promote Spring Maintenance
Most Americans associate spring with cleaning and refreshing, so it’s only natural for them to extend that to their vehicles. You could offer customers tips to get their vehicles ready for the spring season, like checking fluids, hoses and belts, battery, brake system, exhaust system, tires, a/c, wipers, and lights. A helpful reminder will prompt customers to take action and get their vehicles ready for the warmer weather.

Provide Spring Savings
Everyone is more motivated when they can save money. For this reason, think about leveraging creative marketing that highlights ways to save on spring maintenance. You could deliver spring themed marketing to customers with bundled spring services at a discounted price. If you’re feeling really creative, you can cut out construction paper in the shape of flowers, put a dollar amount on the back, and tape them to your service desk. Then, when customers stop by to service their vehicle, they can pick one and use it towards their RO.

Spring has officially sprung and if you’re looking to capitalize on the change of seasons, now is the time. Utilize one of these spring ideas to drive service revenue and promote car care month with your customers.

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