Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
It’s that time of year again. Time to promote National Car Care Month and remind customers of needed vehicle maintenance as the warmer weather sets in. Here are three ways you can leverage this national event and spring into revenue in your Service Department.
Host a Vehicle Check-Up Event
Think about participating in a Be Car Care Aware vehicle check-up event at your dealership. You can invite members of your community, current customers, and any potential prospects to stop by and have their vehicle inspected by one of your expert technicians. Be sure to inform participants that there is no cost for the check-up and a full report of needed maintenance will be provided. Also, hand out discount coupons for future service work so they return to you for needed maintenance.
Promote Spring Maintenance
Most Americans associate spring with cleaning and refreshing, so it’s only natural for them to extend that to their vehicles. You could offer customers tips to get their vehicles ready for the spring season, like checking fluids, hoses and belts, battery, brake system, exhaust system, tires, a/c, wipers, and lights. A helpful reminder will prompt customers to take action and get their vehicles ready for the warmer weather.
Provide Spring Savings
Everyone is more motivated when they can save money. For this reason, think about leveraging creative marketing that highlights ways to save on spring maintenance. You could deliver spring themed marketing to customers with bundled spring services at a discounted price. If you’re feeling really creative, you can cut out construction paper in the shape of flowers, put a dollar amount on the back, and tape them to your service desk. Then, when customers stop by to service their vehicle, they can pick one and use it towards their RO.
Spring has officially sprung and if you’re looking to capitalize on the change of seasons, now is the time. Utilize one of these spring ideas to drive service revenue and promote car care month with your customers.