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Jared Hamilton
From: Jared Hamilton
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Spring into Revenue with Sports Marketing

With warmer weather in the air, many athletes, old and young, are starting their spring sports. From the professional level to little league, athletes, their families, and sports enthusiasts everywhere are excited about the upcoming sports season. For this reason, now is the perfect time to utilize sports marketing to build brand awareness, drive traffic, and spring into revenue. Here are two ideas to help you get started.

Leverage Sports Theme
Spring sports are gearing up, from soccer to softball, baseball to lacrosse, golf to tennis, track and field to swimming, and many more. Depending on your specific area of the country, you may be able to utilize excitement from local professional teams or little league teams. This time of year presents the perfect opportunity to leverage sports themed marketing, like Home Run Savings, Go for the Goal Deals, or even Hole-in-One Incentives to promote your dealership. Whatever sport you decide to highlight in this month’s marketing, you can leverage good old fashion competition to drive additional business.

Sponsor Local Sports
A great way to get involved with your community and give back is by sponsoring a local sports team. Whether you’re looking for a small contribution, like sponsoring a little league team, or a bigger contribution, like sponsoring a high school or college team, this type of involvement is perfect for a local business. Not only will you generate goodwill by helping out a local sports team, but you’ll also drive brand awareness, which translates into increased traffic and revenue for your dealership.

If you’re looking for fun and engaging marketing this month, look no further. You can leverage the season, attract sports fans everywhere, and drive consumers to your store with these simple ideas.

Megan Barto
I've always thought that sponsoring local sports teams is a great way to show a dealership is more than just about selling/servicing cars.
Kristen Williams
Megan - I couldn't agree more. It really starts to set a dealership up as a member of the community and provides them advertising opportunities throughout the season. Thanks for your comments!

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