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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

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Spring into Revenue with Sports Marketing

With warmer weather in the air, many athletes, old and young, are starting their spring sports. From the professional level to little league, athletes, their families, and sports enthusiasts everywhere are excited about the upcoming sports season. For this reason, now is the perfect time to utilize sports marketing to build brand awareness, drive traffic, and spring into revenue. Here are two ideas to help you get started.

Leverage Sports Theme
Spring sports are gearing up, from soccer to softball, baseball to lacrosse, golf to tennis, track and field to swimming, and many more. Depending on your specific area of the country, you may be able to utilize excitement from local professional teams or little league teams. This time of year presents the perfect opportunity to leverage sports themed marketing, like Home Run Savings, Go for the Goal Deals, or even Hole-in-One Incentives to promote your dealership. Whatever sport you decide to highlight in this month’s marketing, you can leverage good old fashion competition to drive additional business.

Sponsor Local Sports
A great way to get involved with your community and give back is by sponsoring a local sports team. Whether you’re looking for a small contribution, like sponsoring a little league team, or a bigger contribution, like sponsoring a high school or college team, this type of involvement is perfect for a local business. Not only will you generate goodwill by helping out a local sports team, but you’ll also drive brand awareness, which translates into increased traffic and revenue for your dealership.

If you’re looking for fun and engaging marketing this month, look no further. You can leverage the season, attract sports fans everywhere, and drive consumers to your store with these simple ideas.

Megan Barto
I've always thought that sponsoring local sports teams is a great way to show a dealership is more than just about selling/servicing cars.
Kristen Williams
Megan - I couldn't agree more. It really starts to set a dealership up as a member of the community and provides them advertising opportunities throughout the season. Thanks for your comments!

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