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It’s that time of year, time to show your thanks to the men and women in the U.S. military during Military Appreciation Month. Think about creating a campaign this month to highlight the hard work and dedication of military members and their families. Now I know what you’re thinking, “My OEM already offers exclusive savings for military members and veterans.” However, these two campaign ideas take your appreciation one step further, engage members of your community, and drive additional traffic to your dealership.
Military Family Appreciation Night
Host an event at your dealership where you honor not only military members, but also their spouses and children. You’ll want to make sure that the event is family-friendly, with plenty of stuff for the kids to do. Think about partnering with other local businesses to provide raffle items, food, music, refreshments, etc. With an event like this, you’ll turn your dealership into a community focused, family-friendly atmosphere and drive more traffic to your door.
Send Letters to Deployed Military
There are several organizations that work with companies just like yours to reach deployed military members. Think about partnering with a company like A Million Thanks, who sends millions of letters of thanks and encouragement directly to service members, or Cell Phones for Soldiers, who recycles old cell phones and buys calling cards for deployed soldiers to use to call home. These types of efforts are a great way to give back and show your community and customers you care.
Don’t delay; get your military appreciation campaign started today. You’ll start building rapport with your community, driving foot traffic to your dealership, and demonstrating your thanks to military members.