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From: Jared Hamilton
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Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Honor Memorial Day

The Memorial Day holiday for many Americans means a long, 3-day weekend, grill outs, family gatherings, and the official start to summer. But for car dealers everywhere, it means additional factory incentives to move inventory and an increase in foot traffic. So, how will you capitalize on the holiday weekend to sell more vehicles? Here are three really easy steps to honor Memorial Day and drive more revenue to your door.

Step 1:
First things first, you’ll have to decide how you will commemorate the true meaning of Memorial Day and the men and women who have given their lives for our freedom. There are several ways to do this. You could sponsor a local Memorial Day event, like a community parade, or get involved to help a local military family – the possibilities are endless. The point is, you’ll want to get involved with your local community to gain brand awareness and show you’re doing more to honor Memorial Day than just offering great vehicle deals.

Step 2:
Once you’ve figured out how you’ll get your community’s attention, it’s time to get your store spruced up for the holiday weekend. Think about adorning your showroom with patriotic themed decorations and pinning red, white, and blue balloons on every vehicle on your lot. A festive business will be more attractive for consumers and demonstrate your spirit for the holiday. You could take this one step further and hand out flags or flag pins to every customer.

Step 3:
Now that you’ve garnered brand awareness among your community and decorated your dealership for the occasion, it’s time to invite customers and prospects to your store. If you’re planning to have food or refreshments during the holiday weekend, be sure to include that in your communication. You’ll also want to use Memorial Day themed marketing materials to promote your weekend deals and grab the recipient’s attention.

Now is the time to get ready and capitalize on one of the biggest vehicle sales weekends of the year.

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