CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
The Memorial Day holiday for many Americans means a long, 3-day weekend, grill outs, family gatherings, and the official start to summer. But for car dealers everywhere, it means additional factory incentives to move inventory and an increase in foot traffic. So, how will you capitalize on the holiday weekend to sell more vehicles? Here are three really easy steps to honor Memorial Day and drive more revenue to your door.
First things first, you’ll have to decide how you will commemorate the true meaning of Memorial Day and the men and women who have given their lives for our freedom. There are several ways to do this. You could sponsor a local Memorial Day event, like a community parade, or get involved to help a local military family – the possibilities are endless. The point is, you’ll want to get involved with your local community to gain brand awareness and show you’re doing more to honor Memorial Day than just offering great vehicle deals.
Once you’ve figured out how you’ll get your community’s attention, it’s time to get your store spruced up for the holiday weekend. Think about adorning your showroom with patriotic themed decorations and pinning red, white, and blue balloons on every vehicle on your lot. A festive business will be more attractive for consumers and demonstrate your spirit for the holiday. You could take this one step further and hand out flags or flag pins to every customer.
Now that you’ve garnered brand awareness among your community and decorated your dealership for the occasion, it’s time to invite customers and prospects to your store. If you’re planning to have food or refreshments during the holiday weekend, be sure to include that in your communication. You’ll also want to use Memorial Day themed marketing materials to promote your weekend deals and grab the recipient’s attention.
Now is the time to get ready and capitalize on one of the biggest vehicle sales weekends of the year.