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Exclusive Blog Posts

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group moved up 25 spots in this year's "Top 100 Dealership Group Used-Vehicle Sales" supplement published by Automotive News. The…

Top 5 Luxury Cars for Any Type of Terrain

Top 5 Luxury Cars for Any Type of Terrain

Many automotive companies make luxury vehicles that can be driven on different terrain. If you like to take road trips to cities, forests, hiking trails, a…

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

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Honor Memorial Day

The Memorial Day holiday for many Americans means a long, 3-day weekend, grill outs, family gatherings, and the official start to summer. But for car dealers everywhere, it means additional factory incentives to move inventory and an increase in foot traffic. So, how will you capitalize on the holiday weekend to sell more vehicles? Here are three really easy steps to honor Memorial Day and drive more revenue to your door.

Step 1:
First things first, you’ll have to decide how you will commemorate the true meaning of Memorial Day and the men and women who have given their lives for our freedom. There are several ways to do this. You could sponsor a local Memorial Day event, like a community parade, or get involved to help a local military family – the possibilities are endless. The point is, you’ll want to get involved with your local community to gain brand awareness and show you’re doing more to honor Memorial Day than just offering great vehicle deals.

Step 2:
Once you’ve figured out how you’ll get your community’s attention, it’s time to get your store spruced up for the holiday weekend. Think about adorning your showroom with patriotic themed decorations and pinning red, white, and blue balloons on every vehicle on your lot. A festive business will be more attractive for consumers and demonstrate your spirit for the holiday. You could take this one step further and hand out flags or flag pins to every customer.

Step 3:
Now that you’ve garnered brand awareness among your community and decorated your dealership for the occasion, it’s time to invite customers and prospects to your store. If you’re planning to have food or refreshments during the holiday weekend, be sure to include that in your communication. You’ll also want to use Memorial Day themed marketing materials to promote your weekend deals and grab the recipient’s attention.

Now is the time to get ready and capitalize on one of the biggest vehicle sales weekends of the year.

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