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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

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Women in the Dealer Workforce: Where We Are & Where We Can Go

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Car Subscriptions - Q and A with Bill Playford

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Honor Loyal Customers to Keep Them Coming Back

Whether you believe it or not, your customers are your dealership’s most valuable asset. Especially the loyal ones who continue to come back regularly for service work and purchase multiple vehicles from your dealership. If you’re under the belief that all customers should be treated equally, then this post may not be for you. In fact, we believe your most loyal customers deserve extra savings and attention to ensure they continue to come back to your dealership for future vehicle needs. Here are three easy to implement ideas to honor your customers.

Offer a First Class Experience
If you identify loyal customers who are scheduled to visit your Service Department, think about rolling out the red carpet. Start by having one of your Service Advisors greet them with a small gift upon arrival. Then, have refreshments and free goodies ready to satisfy them as they wait for their vehicle’s service work to be performed. Maybe even offer free shuttle services, free car wash and vacuum, or simply discount their bill to ensure your loyal customers feel like a true VIP.

Start a Loyalty Program
Some manufacturers in the auto space have already started loyalty programs to keep customers coming back to their service facilities. But how can you ensure your loyal customers keep coming back to your dealership specifically? Think about starting a loyalty program above and beyond the OEMs. You don’t have to be really sophisticated, just a punch card for oil changes where you buy four and your fifth one is free is sufficient. Or, you could also offer your most loyalty customers a card that gives them 10% off every time they service at your dealership. A loyalty program can really demonstrate your thanks to customers and keep them coming back.

Send a Thank You Note
If you don’t have the means to offer additional savings or services, think about just sending a simple thank you note. A hand written note from a Service Advisor or Sales team member adds a personal touch and is a great way to demonstrate to customers that you care and really want their business.

How you choose to honor your loyal customers is really up to you. The point is that you do something to demonstrate their importance to your dealership and highlight your appreciation for their business.

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