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Jared Hamilton
From: Jared Hamilton
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Let Your Marketing Shine with Father's Day

As a marketer, one of your jobs is to constantly search for new ways to reach out and drive brand awareness. With Father’s Day right around the corner, now is the perfect opportunity to not only connect with customers and prospects, but also honor local dads in your community. How will you demonstrate your appreciation? How will you make your dealership stand out among the wave of Father’s Day marketing? Here are three creative ways to let your marketing shine this Father’s Day.

Make Life Easier
Think about services that make dads’ lives easier. What if you offered to pick up and drop off local dads’ vehicles for needed service maintenance during the week of Father’s Day? You could set a stipulation for a certain radius around your dealership. Not only would this gesture bring you increased service traffic, but it would give dads more time to spend with their families.

Think About the Kids
During the next couple of weeks leading up to Father’s Day, make a card creation station for kids who visit your dealership. All you need is some construction paper, markers, stickers, glitter glue, sequins, and even colored pipe cleaners. Not only will dads appreciate the sentiment from their little ones, but the kids will be entertained while visiting your dealership giving parents some peace and quiet.

Get Your Social On
A simple way to honor local dads for Father’s Day is by hosting a Facebook contest. The most shareable content on social media is pictures and videos, so ask followers to post their favorite dad moments. Remember to designate a hashtag so you can easily locate contest posts and promote your contest on all social media networks. Then, award a prize to the post with the most likes. You’ll want to make the prize something special dads can enjoy for themselves or with their families.

Father’s Day is a tricky holiday. Most dads have everything they need so finding a way to show them they’re special can be difficult. Leverage the holiday to find creative ways to promote your dealership and let your marketing shine.

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