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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

Top Reasons It's Time to Breakup With Your Vendor

Top Reasons It's Time to Breakup With Your Vendor

Vendor relationships are business, and while that is not to say that relationships develop with the people you work with - at the end of the day, it is abo…

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Let Your Marketing Shine with a Summer Road Trip

The official start to summer is Sunday, June 21st and this day presents the perfect opportunity to reach out to customers with a seasonally relevant campaign. For many American families, the summer months mean packing up the kids and heading on a road trip to see family or spend some time vacationing. Today we’ll share three ways you can leverage these summer road trips to make your marketing shine.

Leverage Timely Marketing
When families pack for a trip to the beach or a week at grandma’s house, they think about essential items they will need for their trip. Some families even remember to have their vehicle serviced and maintenance items inspected before hitting the road. You can drive these families to your dealership by delivering a timely message with service discounts specific to their needs. Think about it; if you know most families will be taking a vacation in the next 60 days, then right now is the time when you should be communicating a road trip service package that will ensure their safe arrival.

Help Customers Be Prepared
Some families are super prepared for road trips, remembering to check their spare tire, engine fluid levels, tire pressure, and have their recommended maintenance performed. Often times these families don’t have any emergency backup in case of a vehicle breakdown. Think about offering customers an emergency vehicle kit with every service over $100 or selling them in your Service Department. These emergency kits can include things like roadside flares, a first-aid kit, jumper cables, etc. with your dealership’s branding.

Remember Roadside Assistance
Getting ready to take a family road trip can be overwhelming. There are so many things to remember to pack, endless errands to run, and don’t forget the directions to get to the destination. Sometimes information for roadside assistance is not always stowed in the vehicle and can be forgotten in the clutter of to-dos before a big road trip. Send a helpful reminder to customers to remember their roadside assistance information when traveling this summer. If applicable, offer the roadside assistance information from your dealership’s manufacturer so it’s handy and accessible for customers. For customers who may not have roadside assistance for their vehicle, offer up a recommendation for where they can purchase it.

The summer travel season is in full swing and families everywhere are loading up the kids and hitting the road. Don’t miss this opportunity to drive additional business to your Service Department and top of mind awareness for your dealership.

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