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The official start to summer is Sunday, June 21st and this day presents the perfect opportunity to reach out to customers with a seasonally relevant campaign. For many American families, the summer months mean packing up the kids and heading on a road trip to see family or spend some time vacationing. Today we’ll share three ways you can leverage these summer road trips to make your marketing shine.
Leverage Timely Marketing
When families pack for a trip to the beach or a week at grandma’s house, they think about essential items they will need for their trip. Some families even remember to have their vehicle serviced and maintenance items inspected before hitting the road. You can drive these families to your dealership by delivering a timely message with service discounts specific to their needs. Think about it; if you know most families will be taking a vacation in the next 60 days, then right now is the time when you should be communicating a road trip service package that will ensure their safe arrival.
Help Customers Be Prepared
Some families are super prepared for road trips, remembering to check their spare tire, engine fluid levels, tire pressure, and have their recommended maintenance performed. Often times these families don’t have any emergency backup in case of a vehicle breakdown. Think about offering customers an emergency vehicle kit with every service over $100 or selling them in your Service Department. These emergency kits can include things like roadside flares, a first-aid kit, jumper cables, etc. with your dealership’s branding.
Remember Roadside Assistance
Getting ready to take a family road trip can be overwhelming. There are so many things to remember to pack, endless errands to run, and don’t forget the directions to get to the destination. Sometimes information for roadside assistance is not always stowed in the vehicle and can be forgotten in the clutter of to-dos before a big road trip. Send a helpful reminder to customers to remember their roadside assistance information when traveling this summer. If applicable, offer the roadside assistance information from your dealership’s manufacturer so it’s handy and accessible for customers. For customers who may not have roadside assistance for their vehicle, offer up a recommendation for where they can purchase it.
The summer travel season is in full swing and families everywhere are loading up the kids and hitting the road. Don’t miss this opportunity to drive additional business to your Service Department and top of mind awareness for your dealership.