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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Celebrate Summer with All-Star Baseball

Every year, thousands of Major League Baseball games are played with millions in attendance. These same baseball fans are gearing up for the long awaited All-Star Game coming up July 14th.  Believe it or not, your dealership can leverage these enthusiasts’ excitement to drive sales and service business. How, you ask? With creative, relevant marketing. Check out these three ideas to celebrate summer with All-Star baseball.

Get Active
Here in Cincinnati, if the Reds combine 11 strikeouts during a home game, LaRosa’s (a local pizzeria) allows every fan with a ticket from that game to redeem it for a free pizza. This is an example of how a local business can get involved with the sport of baseball to promote their brand. Similarly, your dealership could offer discounts for events that transpire during the All-Star Game, such as offering $10 oil changes if a local player hits a home run or a similar promotion that may fit your particular business model. 

Create a Contest
Everybody loves to participate in a contest, especially if the contest does not cost anything to enter. There are so many ways your dealership can leverage the All-Star Game to create a contest and drive top-of-mind awareness for your store. Your contest could be guessing the final score of the All-Star Game or who will hit the first or most home runs; the possibilities for a contest are really only limited by your imagination. Whichever contest you decide, be sure to leverage social media to extend the reach of your campaign, clearly advertise how the winner will be selected, and what participants and the winner will receive.

Have Fun
If you can’t decide how you will leverage the All-Star Game to promote your dealership, just remember to have fun with your marketing. You could simply utilize baseball imagery in your email or direct mail campaigns, supply your audience with interesting baseball trivia, or even sprinkle in some baseball terminology, like home run savings, to spruce up your marketing. Not only will having fun with baseball themed marketing create interest from your audience, but it will also grab the attention of any customers who are baseball lovers.

Regardless of your affinity for America’s favorite pastime, the upcoming All-Star Game provides your dealership the opportunity to drive additional traffic, brand awareness, and revenue to your door, all while celebrating summer.

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