Every year, thousands of Major League Baseball games are played with millions in attendance. These same baseball fans are gearing up for the long awaited All-Star Game coming up July 14th. Believe it or not, your dealership can leverage these enthusiasts’ excitement to drive sales and service business. How, you ask? With creative, relevant marketing. Check out these three ideas to celebrate summer with All-Star baseball.
Here in Cincinnati, if the Reds combine 11 strikeouts during a home game, LaRosa’s (a local pizzeria) allows every fan with a ticket from that game to redeem it for a free pizza. This is an example of how a local business can get involved with the sport of baseball to promote their brand. Similarly, your dealership could offer discounts for events that transpire during the All-Star Game, such as offering $10 oil changes if a local player hits a home run or a similar promotion that may fit your particular business model.
Create a Contest
Everybody loves to participate in a contest, especially if the contest does not cost anything to enter. There are so many ways your dealership can leverage the All-Star Game to create a contest and drive top-of-mind awareness for your store. Your contest could be guessing the final score of the All-Star Game or who will hit the first or most home runs; the possibilities for a contest are really only limited by your imagination. Whichever contest you decide, be sure to leverage social media to extend the reach of your campaign, clearly advertise how the winner will be selected, and what participants and the winner will receive.
If you can’t decide how you will leverage the All-Star Game to promote your dealership, just remember to have fun with your marketing. You could simply utilize baseball imagery in your email or direct mail campaigns, supply your audience with interesting baseball trivia, or even sprinkle in some baseball terminology, like home run savings, to spruce up your marketing. Not only will having fun with baseball themed marketing create interest from your audience, but it will also grab the attention of any customers who are baseball lovers.
Regardless of your affinity for America’s favorite pastime, the upcoming All-Star Game provides your dealership the opportunity to drive additional traffic, brand awareness, and revenue to your door, all while celebrating summer.