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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Keep Your Summer Momentum Going with Back-to-School

Can you believe it? The back-to-school season is already in full swing. If you’ve visited any major retail outlet, checked your mailbox, or watched commercials, you’ve probably noticed that marketers are promoting back-to-school savings. This means, now is the perfect time for your dealership to capitalize on the season with relevant back-to-school marketing. Here are three ways you can promote your dealership, drive business to your store, and generate additional traffic and revenue to keep your summer momentum going.

Offer Back-to-School Tips
With the hustle and bustle of the back-to-school season, many parents are thinking about new schedules, prepping their kids for the first day, and getting organized. Chances are these parents are not thinking about their vehicles or the maintenance it will need to be ready for the carpool lane. Think about offering customers helpful back-to-school vehicle tips and service savings to ensure their vehicles are in proper working order for the new school year.

Host a Back-to-School Supply Drive
According to the National Retail Federation, an average family will spend more than $600 on back-to-school supplies for their children in grades kindergarten through 12th. Although these numbers account for all economic statuses, it’s no secret that many families just don’t have this kind of money. Your dealership can help these less fortunate students by hosting a school supply drive. All you need to do is work with your local school district to determine what items are needed, communicate your efforts to your customers, and setup bins in your dealership to collect the donated school supplies.

Show Your School Spirit
A great way to promote your dealership and form ties with your community is by getting involved with your local school district. You can do this in several different ways, but it will most likely depend on your school’s need and your dealership’s budget. An easy way to get involved with your local school district is by sponsoring a particular sport like football or basketball, but be sure in return you get an advertisement on the field or court. Another way to get involved and raise funds for your local school district is by giving away a certain dollar amount for every test drive. The possibilities for getting involved and connecting with your local community are endless, but you’ll want to speak with your local school district to see how your efforts will make the most impact.

The back-to-school season is here, make sure to leverage the new school year to drive more traffic and revenue to your door.

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