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It’s hard to believe Labor Day, the unofficial end of summer, is just around the corner. Since Labor Day weekend is one of the most popular times of the year to buy a vehicle and often there are additional incentives from your manufacturer, you’ll want to make sure you are top-of-mind with customers, potential prospects, and your community. Here are three ways to leverage the Labor Day holiday weekend to keep your summer momentum going.
Host an Event
It doesn’t really matter what type of event you host for the holiday weekend, drawing people to your dealership in a non-sales manor will increase foot traffic. Think about hosting a BBQ, customer appreciation event, or even an end of summer party. Whichever you choose, make sure you have activities planned to keep people on your lot and have your sales staff present to ensure they build rapport with your attendees.
Meet or Beat
If your dealership has great customer service, your employees care about your customers, and you’ve worked to become part of your community, logically anyone in your area should be coming to you for their vehicle needs. Unfortunately, consumers are driven by price and if the guy across town is offering a better deal, they’ll drive there to save a few dollars. The way you combat this is by advertising that you’ll meet or beat any advertised price. Now this idea isn’t feasible for every dealership, and yours may be one of them, but if you have the capabilities, this is a great idea to ensure you aren’t losing sales because of price.
Be Creative and Fun
We’ve talked a lot about this, but let’s review again. Consumers are inundated by marketing now-a-days. They receive so much, they actually have become numb to its impact. This is why you have to get creative and have fun with your marketing; it makes your dealership memorable and likeable. There are so many different ways to accomplish this feat that listing them here would literally take pages and pages. All you have to do is look through the marketing you get and decide what stands out. Then, apply those ideas to your own brand.
Keep your summer momentum going and market your dealership for Labor Day at the same time. You’ll drive more traffic, create more brand awareness, and drive more revenue to your dealership with these three easy to implement ideas.