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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Keep Your Summer Momentum Going with Labor Day

It’s hard to believe Labor Day, the unofficial end of summer, is just around the corner. Since Labor Day weekend is one of the most popular times of the year to buy a vehicle and often there are additional incentives from your manufacturer, you’ll want to make sure you are top-of-mind with customers, potential prospects, and your community. Here are three ways to leverage the Labor Day holiday weekend to keep your summer momentum going.

Host an Event
It doesn’t really matter what type of event you host for the holiday weekend, drawing people to your dealership in a non-sales manor will increase foot traffic. Think about hosting a BBQ, customer appreciation event, or even an end of summer party. Whichever you choose, make sure you have activities planned to keep people on your lot and have your sales staff present to ensure they build rapport with your attendees.

Meet or Beat
If your dealership has great customer service, your employees care about your customers, and you’ve worked to become part of your community, logically anyone in your area should be coming to you for their vehicle needs. Unfortunately, consumers are driven by price and if the guy across town is offering a better deal, they’ll drive there to save a few dollars. The way you combat this is by advertising that you’ll meet or beat any advertised price. Now this idea isn’t feasible for every dealership, and yours may be one of them, but if you have the capabilities, this is a great idea to ensure you aren’t losing sales because of price.

Be Creative and Fun
We’ve talked a lot about this, but let’s review again. Consumers are inundated by marketing now-a-days. They receive so much, they actually have become numb to its impact. This is why you have to get creative and have fun with your marketing; it makes your dealership memorable and likeable. There are so many different ways to accomplish this feat that listing them here would literally take pages and pages. All you have to do is look through the marketing you get and decide what stands out. Then, apply those ideas to your own brand.

Keep your summer momentum going and market your dealership for Labor Day at the same time. You’ll drive more traffic, create more brand awareness, and drive more revenue to your dealership with these three easy to implement ideas.

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