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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Lose a Sale, Save a Life: When a Test Drive Tests the Legal DUI Limit at Car Dealerships

Seasoned car dealers and sales professionals are true masters of relationship marketing.  A vehicle purchase is an important decision for consumers, a…

7 Attitude Tips to help you Succeed in the Car Business

7 Attitude Tips to help you Succeed in the Car Business

I have found that one of the greatest traits of all the best salespeople to ever sell is a positive attitude. I experience it first hand in my own life, …

How Well Are Your Digital Campaigns Really Performing?

How Well Are Your Digital Campaigns Really Performing?

You’ve probably noticed by now that we live in a world of multi-channel marketing. Customers are researching products and services online using multi…

Keep Your Summer Momentum Going with Fuel Savings Marketing

Finding the right marketing message to keep customers coming back to you can be difficult. You either have to know exactly where they are in their ownership cycle or you have to have extremely relevant content. Good news! This week’s campaign ideas will give you three ways to connect with current customers with pertinent fuel savings messaging to keep your summer momentum going.

Offer DIY Tips
Every consumer in America wants to save at the pump, but how? With the majority of the country paying close to $2.50 for a gallon of gas and some parts reaching as high as $3.50, fuel economy is still a hot topic. Think about offering your customers fuel savings tips. For example, you could inform them that properly inflated tires and clean air filters improve a vehicle’s fuel economy. Or, you could tell them things like driving with the windows up and the AC on actually helps a vehicle’s fuel economy. By leveraging a current topic and providing helpful DIY tips, your dealership will stay top-of-mind for future vehicle needs.

Capitalize on the Back-to-School Frenzy
Not only do Americans want to save on their monthly fuel bills, but most of them are in back-to-school mode. You can leverage this time of year to deliver relevant marketing about fuel savings. Think about offering fuel savings facts to customers about their specific driving habits to reduce their vehicle’s fuel consumption. For example, tell them that every extra 100 pounds in their vehicle reduces gas mileage by 2%. Or, that idling for longer than 30 seconds uses more gas than starting up their vehicle’s engine. Utilizing current events like back to school is a great way to raise brand awareness for your dealership.

Promote Your Lineup
It doesn’t matter which OEM your dealership is a part of; each year your lineup becomes more and more fuel efficient. Any customer who purchased a vehicle three or more years ago probably doesn’t even realize how much more efficient a new vehicle is than their current model. Think about delivering a message to this audience that highlights your new lineup and each vehicle’s fuel economy. You could even include a metric for how much weekly savings they could be receiving by driving a more fuel efficient vehicle from your new lineup. Your dealership will grab the attention of any customers who have thought about fuel savings or upgrading their vehicle.

You’ll want to tailor your campaign messaging to fit your dealership’s specific goals. By delivering relevant marketing to your customers about fuel savings, you’ll keep your summer momentum going.

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