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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Keep Your Summer Momentum Going with Fuel Savings Marketing

Finding the right marketing message to keep customers coming back to you can be difficult. You either have to know exactly where they are in their ownership cycle or you have to have extremely relevant content. Good news! This week’s campaign ideas will give you three ways to connect with current customers with pertinent fuel savings messaging to keep your summer momentum going.

Offer DIY Tips
Every consumer in America wants to save at the pump, but how? With the majority of the country paying close to $2.50 for a gallon of gas and some parts reaching as high as $3.50, fuel economy is still a hot topic. Think about offering your customers fuel savings tips. For example, you could inform them that properly inflated tires and clean air filters improve a vehicle’s fuel economy. Or, you could tell them things like driving with the windows up and the AC on actually helps a vehicle’s fuel economy. By leveraging a current topic and providing helpful DIY tips, your dealership will stay top-of-mind for future vehicle needs.

Capitalize on the Back-to-School Frenzy
Not only do Americans want to save on their monthly fuel bills, but most of them are in back-to-school mode. You can leverage this time of year to deliver relevant marketing about fuel savings. Think about offering fuel savings facts to customers about their specific driving habits to reduce their vehicle’s fuel consumption. For example, tell them that every extra 100 pounds in their vehicle reduces gas mileage by 2%. Or, that idling for longer than 30 seconds uses more gas than starting up their vehicle’s engine. Utilizing current events like back to school is a great way to raise brand awareness for your dealership.

Promote Your Lineup
It doesn’t matter which OEM your dealership is a part of; each year your lineup becomes more and more fuel efficient. Any customer who purchased a vehicle three or more years ago probably doesn’t even realize how much more efficient a new vehicle is than their current model. Think about delivering a message to this audience that highlights your new lineup and each vehicle’s fuel economy. You could even include a metric for how much weekly savings they could be receiving by driving a more fuel efficient vehicle from your new lineup. Your dealership will grab the attention of any customers who have thought about fuel savings or upgrading their vehicle.

You’ll want to tailor your campaign messaging to fit your dealership’s specific goals. By delivering relevant marketing to your customers about fuel savings, you’ll keep your summer momentum going.

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