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From: Jared Hamilton
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Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Harvest Your Database to Increase Foot Traffic

Hosting an event at your dealership can be costly and if not done properly, you can spend a lot of money without a lot of return. To get the most bang for your buck, you’ll need to harvest your database to ensure you communicate to the right customers to drive them into your dealership for your event. Here’s how you can increase foot traffic and make the most out of a fall event.

What Type of Event?
First things first, you will have to determine what type of event you’ll host. Will you host an end-of-summer BBQ to thank customers for their loyal patronage or will you host a model year close out event to move 2015s off your lot to make room for the 2016s? The possibilities are endless and are only limited by your imagination. Be sure your event fits your dealership needs and budget.

Which Customers Will You Invite?
Once you’ve determined your event type, you need to decide on the target audience to invite. Be sure to segment your database so that you invite the right people. For example, if you plan to host an end-of-summer BBQ, you’ll want to only invite your most loyal customers. You don’t want people coming to mooch off the free food; you want to demonstrate your thanks to your most loyal customers. If you plan to host a model year close out event, be sure to exclude anyone who has recently purchased a vehicle from you. Instead, target customers who are in a favorable equity position, have owned their vehicle for three or more years, or are driving a 2012 and older vehicle. By segmenting your database, you reach the customers who will be most impacted by your event.

Will You Entice Visitors?
The last thing you want to think about is the offers you’ll include in your marketing piece. To make a big impact, be creative with your offers. You could offer recipients something if they come to your event, create a unique offer that highlighting the details of your event, or simply offer savings on services or products at your dealership. When coming up with your enticing offers, remember to think outside the box.

Now is the perfect time to host an event at your dealership. Be sure to harvest your database and entice visitors to drive them to your store.

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