Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
OneCommand

OneCommand

Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

Harvest Your Database to Find Additional Sales

All month long we’ve been focused on mining your dealership’s most valuable asset, your database, and this week is no different. Let’s take this opportunity to concentrate on driving qualified, ready-to-buy customers to your showroom. How you ask? Here are three ways to harvest your database to find additional sales this month.

Look for Customers to Upgrade
Everyone who has ever bought a new vehicle loves it for at least the first three years, but by year five, they start to get the new car itch. Especially because the newer models have come out with new enhancements, body styles, and technology. Look into your database and find customers who purchased a vehicle from you five or more years ago and who have visited your Service Department in the past year. This will help you target vehicles professionally maintained at your store.

Trade In, Trade Up
Another great segment of customers to harvest out of your database are people who bought a vehicle from you and are now in a favorable equity position. Most of these customers don’t even realize they have built up equity in their vehicle and some don’t even know what equity means. These customers are perfect to target and entice with a new vehicle, especially because many times your sales team can get them into a new vehicle for the same monthly payment or less.

Contact Lease Terminations
We all know once someone’s lease expires they have to return the vehicle, but from where will they get their next vehicle? Customers who have leases expiring soon are a great group to harvest from your database because you already know they’re going to need a new vehicle. If you have an early termination program, be sure to communicate the details to this group of customers and also promote any current lease specials your dealership is offering.

The truth is, your database is full of opportunity, and all you need to do is find it. Delivering on any of the three strategies mentioned in this post will help your dealership bring additional sales by the end of the month.

 Unlock all of the community & features  Join Now