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This year is quickly coming to a close, which means it’s time to start planning your end-of-the-year marketing. Throughout November and December, OneCommand will be providing you weekly campaign ideas to drive your end-of-the-year sales and service traffic and revenue. This week is all about Thanksgiving marketing and how to demonstrate your thanks; here are three ideas to get your creative juices flowing.
Chances are your dealership already has a social media presence of some kind, be it a Facebook, Google+, or Twitter page. Leverage your social pages to say thanks to customers. Take pics of customers who come in for maintenance work in your Service Department or of customers who just purchased a vehicle from your store. Then, post these pics on your social media channel of choice as a month long Give Thanks campaign. This is a great way to show off your customers and make them feel special while promoting your dealership at the same time. Please remember to always ask for your customers’ permission before posting their pics on social media.
Another way to promote your dealership while giving thanks is by getting involved in your community. Pick a local charitable organization and work with them to decide what their needs are and how you can best help. Think about organizations like local food pantries, little league sports teams, or school districts. Giving back to your community is a great way to show your customers that you are an active member and it will set you apart from your competitors.
Probably the easiest and most powerful way to demonstrate your appreciation is just by saying “thank you” to customers for their continued business. There are several ways to convey a heartfelt thank you to customers, but sending a simple note can go a long way in building customer loyalty. This message can come in the form of an email or direct mail campaign to each customer who has visited your store in the past 12 months. If you feel so inclined, you could include an offer or gift card to customers to further demonstrate your thanks and appreciation.
The Thanksgiving holiday is just around the corner, so now is the time to get your marketing started to demonstrate your thanks. Be sure to stay tuned all month long for more end of the year marketing ideas.