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Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

4 Million Views In One Week - Here's How We Did It

4 Million Views In One Week - Here's How We Did It

Thanksgiving Eve.  Turkeys were being prepared to go in ovens.  Drinks were being poured.  And we were preparing to launch a video that we k…

Becoming an ACTIVE leader 101

Becoming an ACTIVE leader 101

Today’s workforce needs immediate feedback, constant counseling and suggestions to maintain motivation and focus on the current goal. The days of bei…

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

Imagine your salespeople starting each day with the most important sales training program available? With The Mar-Kee Group’s new, revolutionary 90 Day B…

Fixed Ops Marketing - Traditional Or Digital?

Fixed Ops Marketing - Traditional Or Digital?

Are mailers just as good or better than digital advertising? That was a question up for discussion recently. The notion that our customers become desensiti…

Create Loyalty with a Holiday Campaign

Can you believe it? The end-of-year holidays are right around the corner! That means it’s time to start planning your dealership’s holiday marketing. This week, as part of OneCommand’s Holiday Marketing Guide, we’ll discuss three ways you can capitalize on the holiday season to create customer loyalty and ensure they visit you for vehicle needs in the coming year.

Get Involved Locally
The holidays typically bring out the best in everyone and as such, people tend to be more giving during the holiday season. This type of goodwill presents the perfect opportunity for you to put together a give back campaign. You could do a traditional toy collection or canned food drive; or, you could get outside the box and get creative. However you decide to get involved with your local community and give back to those in need during the holiday season, you’ll promote goodwill and drive your dealership’s brand awareness.

Give Stuff Away
Now I know what you’re thinking. “I don’t have the money to give things away for free!” This is probably right, but done in the proper way, you can get a lot of free publicity and top-of-mind awareness out of your giveaway. Think about running a Facebook contest for the 12 days leading up to Christmas or the end of the year. Each day ask followers to engage with you on Facebook by asking them to do things like post pics of the most creative ornament they’ve ever made, or post pics of their creative holiday decorations. Then, award the follower who gets the most likes with a daily prize. Be sure to leverage other marketing channels to gain excitement for your 12 days of giving. Also, post winners and prizes daily to gain more excitement from your followers.

Send Holiday Wishes
Probably the simplest way to show someone you’re thinking of them and wishing them well is to send a happy holidays greeting. It doesn’t matter if your holiday card to customers is in a printed or electronic format, the only thing that matters is that you took the time to send one. Also, don’t be afraid to get creative with your holiday card. The more original your card is the more it will stand out among the sea of advertisers.

If you’re looking to make an impact on customers for the end of the year, try delivering a heartfelt holiday campaign. This type of marketing creates lasting loyalty with customers and drives top-of-mind awareness for your dealership.

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