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New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

The Power Of A Physical Location In A Digital World

The Power Of A Physical Location In A Digital World

Everything is moving to digital, does that mean that your location isn’t valuable? New research shows that your physical location could be your most …

Why Your Customers Don't Want to Talk to You

Why Your Customers Don't Want to Talk to You

Is there someone in your family who hardly ever answers the phone, but will almost always respond to a text? Don't take it personally. This same person…

6 Automotive SEO Tips to Rev up your Marketing Plan

6 Automotive SEO Tips to Rev up your Marketing Plan

With the average car shopping experience becoming more complex by the day, your dealership can’t afford to take just one or two routes to win over cu…

Create Loyalty with a Holiday Campaign

Can you believe it? The end-of-year holidays are right around the corner! That means it’s time to start planning your dealership’s holiday marketing. This week, as part of OneCommand’s Holiday Marketing Guide, we’ll discuss three ways you can capitalize on the holiday season to create customer loyalty and ensure they visit you for vehicle needs in the coming year.

Get Involved Locally
The holidays typically bring out the best in everyone and as such, people tend to be more giving during the holiday season. This type of goodwill presents the perfect opportunity for you to put together a give back campaign. You could do a traditional toy collection or canned food drive; or, you could get outside the box and get creative. However you decide to get involved with your local community and give back to those in need during the holiday season, you’ll promote goodwill and drive your dealership’s brand awareness.

Give Stuff Away
Now I know what you’re thinking. “I don’t have the money to give things away for free!” This is probably right, but done in the proper way, you can get a lot of free publicity and top-of-mind awareness out of your giveaway. Think about running a Facebook contest for the 12 days leading up to Christmas or the end of the year. Each day ask followers to engage with you on Facebook by asking them to do things like post pics of the most creative ornament they’ve ever made, or post pics of their creative holiday decorations. Then, award the follower who gets the most likes with a daily prize. Be sure to leverage other marketing channels to gain excitement for your 12 days of giving. Also, post winners and prizes daily to gain more excitement from your followers.

Send Holiday Wishes
Probably the simplest way to show someone you’re thinking of them and wishing them well is to send a happy holidays greeting. It doesn’t matter if your holiday card to customers is in a printed or electronic format, the only thing that matters is that you took the time to send one. Also, don’t be afraid to get creative with your holiday card. The more original your card is the more it will stand out among the sea of advertisers.

If you’re looking to make an impact on customers for the end of the year, try delivering a heartfelt holiday campaign. This type of marketing creates lasting loyalty with customers and drives top-of-mind awareness for your dealership.

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