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Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Create Loyalty with a Holiday Campaign

Can you believe it? The end-of-year holidays are right around the corner! That means it’s time to start planning your dealership’s holiday marketing. This week, as part of OneCommand’s Holiday Marketing Guide, we’ll discuss three ways you can capitalize on the holiday season to create customer loyalty and ensure they visit you for vehicle needs in the coming year.

Get Involved Locally
The holidays typically bring out the best in everyone and as such, people tend to be more giving during the holiday season. This type of goodwill presents the perfect opportunity for you to put together a give back campaign. You could do a traditional toy collection or canned food drive; or, you could get outside the box and get creative. However you decide to get involved with your local community and give back to those in need during the holiday season, you’ll promote goodwill and drive your dealership’s brand awareness.

Give Stuff Away
Now I know what you’re thinking. “I don’t have the money to give things away for free!” This is probably right, but done in the proper way, you can get a lot of free publicity and top-of-mind awareness out of your giveaway. Think about running a Facebook contest for the 12 days leading up to Christmas or the end of the year. Each day ask followers to engage with you on Facebook by asking them to do things like post pics of the most creative ornament they’ve ever made, or post pics of their creative holiday decorations. Then, award the follower who gets the most likes with a daily prize. Be sure to leverage other marketing channels to gain excitement for your 12 days of giving. Also, post winners and prizes daily to gain more excitement from your followers.

Send Holiday Wishes
Probably the simplest way to show someone you’re thinking of them and wishing them well is to send a happy holidays greeting. It doesn’t matter if your holiday card to customers is in a printed or electronic format, the only thing that matters is that you took the time to send one. Also, don’t be afraid to get creative with your holiday card. The more original your card is the more it will stand out among the sea of advertisers.

If you’re looking to make an impact on customers for the end of the year, try delivering a heartfelt holiday campaign. This type of marketing creates lasting loyalty with customers and drives top-of-mind awareness for your dealership.

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