Orbee Auto's email marketing automation tool allows auto dealers the capability to create, view, and send emails to car shoppers while analyzing data from the robust Orbee Auto Marketing Cloud platform. With Orbee's email marketing automation, your dealership can send automated emails such as price alerts and favorited/recently viewed vehicles to incentivize site visitors to come back to your website. Sales and BDC teams at your dealership can also opt-in to receive lead reactivation reports, a daily email report that provides your team with important shopper information to help your team reach out with the right information and at the right time.

Track incoming calls and attribute what advertising channels your shoppers come from with Orbee Auto's call tracking feature. With call tracking, your dealership is able to choose from over 100 vendors to implement call tracking on, have unlimited access to over 1,000 area codes around the country, strengthen your marketing team with reports to make data-driven decisions, and build marketing plans with confidence that can help optimize your campaign performances for the best ROI.

Analyze customer pattern behaviors on sites and integrate the data with advertising platforms to push segment-based marketing. With shopper segments, auto dealers are able to build robust shopper profiles through audience segmentation and deploy segment-based marketing across multiple platforms to create customized messaging for onsite advertising campaigns.