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Orbee's email marketing automation tool allows auto dealers the capability to create, view, and send emails to car shoppers while analyzing data from the robust Orbee Marketing Cloud platform. With Orbee's email marketing automation, your dealership can send automated emails such as price alerts and favorited/recently viewed vehicles to incentivize site visitors to come back to your website. Sales and BDC teams at your dealership can also opt-in to receive lead reactivation reports, a daily email report that provides your team with important shopper information to help your team reach out with the right information and at the right time.
Retail sites use a favorites tool on their website to allow shoppers to "favorite" items. Automotive dealers should do the same-- and they can with Orbee's Favorites solution. With its simple integration, dealerships can send personalized emails to remind shoppers of their favorite vehicles. Place the feature on your VDPs, SRPs, or anywhere there's a vehicle. Orbee also enables a Facebook Login feature to allow car shoppers to save their vehicles.
Orbee enables automotive dealerships to have exposure on all advertising channels through the Marketplace. With Facebook, OfferUp, eBay Motors, and Craigslist, automotive dealerships can target larger audiences than ever before. Listing on the Marketplace allows dealers to target users with mobile-friendly listings with less competition all while increasing lead-generating engagement. With Orbee, we can manage your inventory with ease and help your dealership expand brand awareness and grow audiences on a variety of channels. Orbee helps with advertising optimization which provides dealerships with instant leads, call tracking and DMS import.
Track incoming calls and attribute what advertising channels your shoppers come from with Orbee's call tracking feature. With call tracking, your dealership is able to choose from over 100 vendors to implement call tracking on, have unlimited access to over 1,000 area codes around the country, strengthen your marketing team with reports to make data-driven decisions, and build marketing plans with confidence that can help optimize your campaign performances for the best ROI.
Analyze customer pattern behaviors on sites and integrate the data with advertising platforms to push segment-based marketing. With shopper segments, auto dealers are able to build robust shopper profiles through audience segmentation and deploy segment-based marketing across multiple platforms to create customized messaging for onsite advertising campaigns.
Orbee Shopper Profiles provide automotive dealerships with in-depth details about each shopper's car-buying journey from the beginning until the end. See which top source/mediums shoppers are coming from to see which campaigns are worth the advertising dollars, and which channels are the best for retargeting. Identify the vehicles that your shoppers are browsing for to create VIN-specific ads and send automated, personalized, and engaging emails. Automotive dealerships can use this information with their BDC and Sales teams to contact the shoppers exactly with what they are looking for. The activity timeline provides a detailed view of when the shopper came to the website, when they converted, and what pages they were browsing.
Orbee's Third-Party Integrations solution brings together all the separate data silos all on the Orbee Analytics Platform. Orbee enables the integrations of third-party vendors that bring an immersive experience with aggregated data. With third-party integrations, automotive dealerships increase their productivity with concise and consistent data. With the data from third-party integrations, it provides a seamless solution with powerful technology that enables the complete visibility of each shopper's journey. Auto dealers can use this data to create personalized messaging for retargeting efforts and foster leads using the in-depth information for BDC and sales teams.