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Jared Hamilton
From: Jared Hamilton
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Owen Moon

Owen Moon Director of Automotive Digital Solutions

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Are Mobile Apps Today's Newspaper?

Today’s World Has Gone Mobile

It’s no secret, the world has gone mobile. Today, nearly two-thirds of all Americans are now smart phone owners, and for many these devices are a key entry point to the online world. Unfortunately, many websites are still not mobile friendly creating a frustrating experience when consumers try to navigate using their smart phones or other mobile devices.  Mobile apps are a great way for consumers to engage online giving them a better mobile internet experience. Think about the last time you checked Facebook on your phone.  Did you go to the Google browser or did you use the Facebook app you were able to download for free?

Mobile Addiction Is On The Rise

According to the Mobile App Engagement Index almost 87% of all consumer mobile internet usage today is being done through mobile apps. A recent USA Today report says average person uses mobile apps 16x per day. While an estimated 280 million Americans are considered “mobile addicts” using mobile apps more than 60x per day. Nielsen says the time users spend on mobile apps has skyrocketed to about 30 hours per month while using an estimated 27 different apps. What makes this attractive to advertisers is that most mobile apps allow businesses to advertise banner ads getting their custom message in front of this growing audience.

Mobile Apps Is Today’s Newspaper

For years the newspaper was the most popular resource for people to get both local and national information about News, Sports, Weather, Financial, and Lifestyle Interests. With such huge readership advertising in the local newspaper became both attractive and effective to many local and national companies. Over the past decade newspaper readership has seen a rapid decline as people have moved away from traditional newspaper and started getting their information online. Now, with the rise in mobile usage more people are engaging with mobile apps like Accuweather, FoxNews, CNN, ESPN, WebMD, etc. to consume this same information. It’s more important than ever to look at mobile apps as a viable marketing solution to reach your potential customers.

Developing An Effective Mobile App Strategy

Eric Schmidt, former CEO and current Executive Chairman of Google was recently quoted saying “If you don’t have a mobile strategy you don’t have a future strategy!” What is your current mobile strategy? Have you looked at mobile apps as an opportunity? The challenge for most local businesses is how to effectively reach customers who are always on the go. The audience has moved. Have you moved your dealerships marketing strategy to effectively reach them?

Walt Grzesnikowski
I love Eric Schmidt's Quote "If you don’t have a mobile strategy you don’t have a future strategy!”
Eric Miltsch
Owen - these ideas are solid and need to be consistently driven into the business owner's head. My favorite phrase has been, "Mobile isn't a device, it's a mindset." Knowing your customer's mindset is how today's business will last. Thanks for sharing!

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