Dealership website chat may be likened to courtship which begins with a bang, but fizzles out post-haste. But first, a few good words about website chat.

The bang

Online is big. Dealerships know this based on personal experience and market studies. According to Accenture, 80% of car buyers begin the research process online. No wonder dealership website chat is such a hit. It allows you to proactively engage and capture people who visit your website rather than letting them passively browse and bail.

However, the buying process does not end with the initial engagement.  Multiple interactions follow – questions are answered, additional stakeholders added to the loop, till the final contract is signed.

Fizzle

Unfortunately, while dealerships use the latest-and-greatest tech up front, the successive exchanges happen over age old email and phone calls. Today, where the new generation says phone calls are their least favorite (Mary Meeker 2016), and consistently prefer mobile messaging over email (Appannie 2016), might there be a better way?

The uShare.to Philosophy: Aiming for a fairytale journey

Ironically, the technologies exist to improve this experience. WebRTC allows dealerships to easily add video and audio as engagement options right on the website. Persistent communication environments which live on (as opposed to ad-hoc meeting environments) have already had great success in the team communication space.  The open standards of web environments also allow for innovative integrations with other tools to improve processes.

In uShare.to, we took upon the task of bringing together the latest web technologies and building a solution which would improve the online selling experience for Dealerships, and improve key metrics like lead conversion rates, time to conversion, and satisfaction.

uShare.to improves on traditional dealership chat solutions like Gubagoo and Carchat in the following ways:

• In addition to chat, engage visitors on the website with “in-person” channels like audio and video
• Continue the conversation in the same place through persistent workspaces
• Share information to educate the client – videos, images, brochures etc.
• Include additional stakeholders like family members, financers etc into the loop
• Close the sale with eSignature capabilities

With uShare.to we hope a great first date will change into a great relationship. We would be thrilled for you to give it a spin and prove your feedback.