When it comes to promoting your dealership on social media, it’s about creating a strong branding message, not presenting an unwanted sales pitch. Facebook users who like your business’ page already know you sell a product or service, so there’s no need to constantly remind them with page posts! Facebook campaigns, social offers and giveaways all focus around strengthening your brand and engaging with fans. Campaigns can even be focused on inventory, service or branding and include advertisements with links back to your website or a mobile-friendly page.