Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Patrick Leonard

Patrick Leonard Digital Strategy

Exclusive Blog Posts

Price Validation, Deal Badges and What You Need to Do

Price Validation, Deal Badges and What You Need to Do

As shoppers seek more and more information before transacting on a vehicle, it is no wonder that they are inquisitive, not just about the price, but about …

Staff Turnover: The Most Important KPI for Management

Staff Turnover: The Most Important KPI for Management

I know you’re thinking, “Great, another article on employee retention.” It’s a topic that has been quite popular since NADA’s…

Walk-Ins to Web-Leads

Walk-Ins to Web-Leads

  It’s true, internet leads aren’t what they used to be. But that doesn’t mean we need to throw out the baby with the bath water …

How One-on-One Coaching Sessions Will Help You Motivate Your Team – Part 2

How One-on-One Coaching Sessions Will Help You Motivate Your Team – Part 2

written by Jonathan Dawson, Founder & President at Sellchology Sales Training   Are you a manager? Do you feel frustrated that you keep asking…

How Does Your Brand Affect Your Customers’ Personal Experiences?

How Does Your Brand Affect Your Customers’ Personal Experiences?

Have you ever wondered how Coke became so synonymous with cola, Hoover with vacuuming, or Google with searching the internet? “Emotional connectiv…

How To Get More Service Traffic With Review Schema

Are you trying to book more hours in your dealership's service department? You're probably not the only one.. getting new customers into your shop and into your marketing database can be worth a lot of money in the long term so wouldn't you want to take advantage of any tactic available to stand out? With Schema mark-up you can make your dealer's service page more visible in the SERP's ( Search Engine Results Pages ) by displaying a star rating underneath your listing. 

Let's See An Example

Here's an example from my own digital marketing website. One of my services is local seo and I currently rank on the lower half of the first page for the search term "Edmonton local seo". With the addition of some review mark-up your eye is naturally drawn to my listing even though it's not one of the top 3 results. 

Brighter Digital Review Schema

Local Service Searches

I drive a Toyota personally so I did a couple quick searches like "Toyota Service Edmonton" and "Toyota Service Near Me" to see what would come up and you can see that screenshot below. Mayfield Toyota and Gateway Toyota both have service pages that rank in the top 5 but neither of them is using Schema to enhance their listing. The top 3 results typically generate 70-80% of the clicks but if one of those dealerships were to add review schema they could grab up to 30% more traffic and likely put a few more vehicles in their service bay. Toyota Service Edmonton

How To Add Aggregate Review Schema To Your Website With JSON-LD

Here's the best part - it doesn't matter if you're a car dealership, powersports dealer, or a digital marketing company like me - adding review mark-up to your website is extremely easy with a json-ld script and you can start stealing clicks away from your competitors in just a few minutes. I've pasted in an example of the simple code you can use below - you can set the rating value and review count to whatever you want but don't make it unrealistic so that it disrupts credibility. You can add this script anywhere on your page and it will only be visible to search engines. You can also use custom html in Google Tag Manager to add the script if you have that set-up. Do you have more ideas for increasing click-through rates with structured data? I'd love to hear from you!

<script type="application/ld+json">
{ "@context": "http://schema.org",
  "@type": "Service",
  "name": "Toyota Service",
  "aggregateRating":
    {"@type": "AggregateRating",
     "ratingValue": "4.7",
     "reviewCount": "89"
    }
}
</script>

 

 

 

 

 Unlock all of the community & features  Join Now