Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Patrick Leonard

Patrick Leonard Digital Strategy

Exclusive Blog Posts

It’s the Most Wonderful Time of the Year… To Buy Software (Part 1)

It’s the Most Wonderful Time of the Year… To Buy Software (Part 1)

For dealerships, the holidays can be the busiest time of year. Customers are in a shopping mood, on the hunt for the perfect gifts for family, friends, and…

12 Important Moz Whiteboard Friday Videos Every Dealership Marketing Manager Should Watch

12 Important Moz Whiteboard Friday Videos Every Dealership Marketing Manager Should Watch

As an Internet Marketing Manager, you know how important it is to drive quality leads to your dealership through SEO, social media and paid sources. Here a…

Taking Aim at eBay Motors Tire Sales

Taking Aim at eBay Motors Tire Sales

If you’re one of the many business owners or employees in the automotive industry, this is certainly something you want to be aware of. eBay, tha…

Interview with Adam Robinson: Should You Be Hiring Based on Experience?

Interview with Adam Robinson: Should You Be Hiring Based on Experience?

Adam Robinson is the co-founder and CEO of Hireology. He sat down with DrivingSales to tell us how much weight you should really be placing on a job can…

Can You Name These 10 Cars Just By Looking At Their Headlights? [QUIZ]

Can You Name These 10 Cars Just By Looking At Their Headlights? [QUIZ]

Think you can identify these cars from their headlights? Test your luck by taking this quiz. …

How To Get More Service Traffic With Review Schema

Are you trying to book more hours in your dealership's service department? You're probably not the only one.. getting new customers into your shop and into your marketing database can be worth a lot of money in the long term so wouldn't you want to take advantage of any tactic available to stand out? With Schema mark-up you can make your dealer's service page more visible in the SERP's ( Search Engine Results Pages ) by displaying a star rating underneath your listing. 

Let's See An Example

Here's an example from my own digital marketing website. One of my services is local seo and I currently rank on the lower half of the first page for the search term "Edmonton local seo". With the addition of some review mark-up your eye is naturally drawn to my listing even though it's not one of the top 3 results. 

Brighter Digital Review Schema

Local Service Searches

I drive a Toyota personally so I did a couple quick searches like "Toyota Service Edmonton" and "Toyota Service Near Me" to see what would come up and you can see that screenshot below. Mayfield Toyota and Gateway Toyota both have service pages that rank in the top 5 but neither of them is using Schema to enhance their listing. The top 3 results typically generate 70-80% of the clicks but if one of those dealerships were to add review schema they could grab up to 30% more traffic and likely put a few more vehicles in their service bay. Toyota Service Edmonton

How To Add Aggregate Review Schema To Your Website With JSON-LD

Here's the best part - it doesn't matter if you're a car dealership, powersports dealer, or a digital marketing company like me - adding review mark-up to your website is extremely easy with a json-ld script and you can start stealing clicks away from your competitors in just a few minutes. I've pasted in an example of the simple code you can use below - you can set the rating value and review count to whatever you want but don't make it unrealistic so that it disrupts credibility. You can add this script anywhere on your page and it will only be visible to search engines. You can also use custom html in Google Tag Manager to add the script if you have that set-up. Do you have more ideas for increasing click-through rates with structured data? I'd love to hear from you!

<script type="application/ld+json">
{ "@context": "http://schema.org",
  "@type": "Service",
  "name": "Toyota Service",
  "aggregateRating":
    {"@type": "AggregateRating",
     "ratingValue": "4.7",
     "reviewCount": "89"
    }
}
</script>

 

 

 

 

 Unlock all of the community & features  Join Now