Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
PAUL ACCINNO

PAUL ACCINNO CEO

Exclusive Blog Posts

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

There's No Need to Make Reputation Management Complicated

Complicated

One of my biggest complaints about some vendors in our industry is that they make reputation management seem like it requires extremely specialized talents in order to make it work for car dealers. They would have you believe that you cannot manage, monitor, or influence your own reputation and that it takes extreme talent and a complex strategy to make it happen.

As much as I would love to pitch our own reputation management solution here, I'll keep it simple. Reputation management isn't hard. In fact, it's the complicated measures through which many vendors attempt to manipulate your reputation that gets dealers and other businesses in trouble. Here, I'll break down the steps that make up a real reputation management system:

  1. Deliver Great Customer Service - Just as we do with our own clients, dealers that are treating their customers fairly and with respect have a better chance of maintaining a positive reputation online. That doesn't mean that great service will definitely yield a great online reputation or that bad service will definitely blow it online, but it's easier to have a strong reputation when it's reflected as such in the real world.
  2. Monitor - This is the first step for us. We might not be able to help you deliver great customer service, but we can definitely monitor the review sites for you and let you know when reviews are left. This also means monitoring social media sites for mentions, something that most are avoiding for whatever reason.
  3. Ask for Reviews - With a properly worded email template, you can engage with your sold customers and service customers and encourage them to leave you a review. Those who are unhappy usually don't need prompting, but even your biggest fans often need a reminder that you could use their support publicly.

That's pretty much it. The companies that are promoting 10-step processes for getting a better reputation are doing so to justify their silly prices for the service. If you have any questions about reputation or if you would like to know how WorldDealer can help you manage yours, please feel free to reach out to me.

 Unlock all of the community & features  Join Now