CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
One of my biggest complaints about some vendors in our industry is that they make reputation management seem like it requires extremely specialized talents in order to make it work for car dealers. They would have you believe that you cannot manage, monitor, or influence your own reputation and that it takes extreme talent and a complex strategy to make it happen.
As much as I would love to pitch our own reputation management solution here, I'll keep it simple. Reputation management isn't hard. In fact, it's the complicated measures through which many vendors attempt to manipulate your reputation that gets dealers and other businesses in trouble. Here, I'll break down the steps that make up a real reputation management system:
That's pretty much it. The companies that are promoting 10-step processes for getting a better reputation are doing so to justify their silly prices for the service. If you have any questions about reputation or if you would like to know how WorldDealer can help you manage yours, please feel free to reach out to me.