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From: Jared Hamilton
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PAUL ACCINNO

PAUL ACCINNO CEO

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Automotive Advertising Should be as Close to Perfect as Possible

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It really should go without saying, but we've seen so many of low effort attempts at advertising over the last few months that it became necessary to bring the topic up. Your advertising should be amazing every time.

We've seen poor creative being passed off as banner ads, poor-quality ads being posted to YouTube and even broadcast on television, and weak messages being sent out through direct mail, social media, and other places. It didn't used to be like this, but as the automotive ad agency world gets saturated, the quality level seems to be dropping.

You're paying your ad agency good money and they need to put forth their full effort on every single piece of advertising you do. From the dealership's perspective, you need to expect more and demand as near to perfection as possible. There is no room for thoughts like, "It's not the best but let's run with it this month."

That's not how successful dealers do it. They never mail it in. They make certain that the quality level is exactly where it needs to be, that the creative is perfect, and that every aspect of the ad is as good as it can possibly be.

Your advertising should be a masterpiece every time, especially if you're working with an ad agency. It's their job. There's a reason that the cars on your showroom are shiny, why you won't let fingerprints linger on the windows, and why it should be sitting at the perfect angle. It's that type of attention to detail that separates the best from the rest in our industry and your ad agency should not be allowed to offer anything less.

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