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Jared Hamilton
From: Jared Hamilton
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PAUL ACCINNO

PAUL ACCINNO CEO

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Automotive Advertising Should be as Close to Perfect as Possible

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It really should go without saying, but we've seen so many of low effort attempts at advertising over the last few months that it became necessary to bring the topic up. Your advertising should be amazing every time.

We've seen poor creative being passed off as banner ads, poor-quality ads being posted to YouTube and even broadcast on television, and weak messages being sent out through direct mail, social media, and other places. It didn't used to be like this, but as the automotive ad agency world gets saturated, the quality level seems to be dropping.

You're paying your ad agency good money and they need to put forth their full effort on every single piece of advertising you do. From the dealership's perspective, you need to expect more and demand as near to perfection as possible. There is no room for thoughts like, "It's not the best but let's run with it this month."

That's not how successful dealers do it. They never mail it in. They make certain that the quality level is exactly where it needs to be, that the creative is perfect, and that every aspect of the ad is as good as it can possibly be.

Your advertising should be a masterpiece every time, especially if you're working with an ad agency. It's their job. There's a reason that the cars on your showroom are shiny, why you won't let fingerprints linger on the windows, and why it should be sitting at the perfect angle. It's that type of attention to detail that separates the best from the rest in our industry and your ad agency should not be allowed to offer anything less.

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