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From: Jared Hamilton
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Paul Hamilton

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Exclusive Blog Posts

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

If Gary Vaynerchuk Gave Advice to Auto Dealers This is What He Would Say

 

Gary Vaynerchuk and Jared Hamilton sit down at DSES to talk about the future of the internet and how social media has changed the way business is conducted online.

Watch move at DrivingSalesTV

 

Tommy Bay
Two peas in a pod, these two.
Dave Wasserman
It's a numbers game. Mass media is rightly named, it has made dealers millions. Social media might not sell cars today, but one day it will. Will it sell every car? Unlikely. Do Social Media off-line and tell your customers you're on facebook, twitter and yelp too. Try http://www.socialmediadecals.com for some simple custom signs that tell your everyday customers you have a facebook page! It cheap social media marketing.
Joe Webb
Testify, Gary. Testify!
Mark Tewart
I love his success and effective use of online media. I agree with the power of social and the usual neglect but he is dead wrong that people don't look at and use other media. Offline media such as direct mail still works very well and at the moment is actually increasing in effectiveness. It is always a mistake to look for one magic media whether it is on or offline. 3M's - Message, Media, Market and the Match. The right idea is to use ALL media effectively with the right message to the right people at the right time using varied media. Stop trying to win an argument of what is the most effective, most up to date or what is the cool media. It is the wrong question.
Todd Vowell
Gary, direct mail is no good? OK... GM just came out with $1,000 rebate to all Cadillac owners 2005-2009 and we need to invite ONLY those customers to come in next Saturday. You use twitter and facebook, I will use direct mail. Lets see who wins. Ready? GO!

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