Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
Jason Falls explains how social media can be measured and how people often times go at it incorrectly; if your manager asked you 'How is the branding and awareness coming?' you wouldn't answer '$57,000 sir.' Remember that you have to know what you are looking for before you can measure it.
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