1,000 dealers share their thoughts about chat, text and messaging in general...and how these communications pay off. SEE HOW
Jason Falls explains how social media can be measured and how people often times go at it incorrectly; if your manager asked you 'How is the branding and awareness coming?' you wouldn't answer '$57,000 sir.' Remember that you have to know what you are looking for before you can measure it.
Don't forget to check out what other experters say at DrivingSalesTV.com