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Paul Potratz

Paul Potratz COO

Paul Potratz Blog Posts

13 Never Before Shared Strategies to Sell More Cars

13 Never Before Shared Strategies to Sell More Cars

I recently visited Copenhagen, Denmark to speak to Danish dealers on how they can sell more. This week on Think Tank Tuesday, watch the entire presentatio…

Why Work Harder For Less?

Why Work Harder For Less?

Why Work Harder For Less? On this week's Think Tank Tuesday:   ✓ Learn how to identify your clients   ✓ Find out what you need to be spending time o…

Are Your Leads Real Or Misleading?

Are Your Leads Real Or Misleading?

Using a third-party provider for leads sounds like a great idea in theory. However you need to make sure that these leads you are getting are worth the mo…

1 Out Of Every 7 Minutes Is Spent Doing This

1 Out Of Every 7 Minutes Is Spent Doing This

Do you have a Facebook strategy in place for promoting your dealership to online customers? 1 in every 7 minutes is spent on Facebook, find out how to de…

Potratz Fish Philosphy

Potratz Fish Philosphy

Who Deserves the Fish? Who went the extra mile for our clients or a fellow team member? Who had a great attitude all week? Who was able to brighten up eve…

Using Social Media Mindfully

Using Social Media Mindfully

What does over 50% of the US population and 70% of Canada do every day? To find out, watch this week's Think Tank Tuesday! Make sure you keep an eye o…

Do Dealership Reviews Really Sell Cars?

Do Dealership Reviews Really Sell Cars?

Dealerships need good reviews to sell cars, or do they? Are you confused about the discussions surrounding the importance of reviews? When you read reviews…

Positive People Simply Make More Money

Positive People Simply Make More Money

Learn how you can double your income digitally by choosing a positive attitude. Find out how you can market yourself with out any cash. Stop waiting for ou…

Six Key Touch Points To Increase Service Retention Part 2

Six Key Touch Points To Increase Service Retention Part 2

Watch Think Tank Tuesday this week to see the final key touch points to keep your service bays full and clients coming back for more! …

Six Key Touch Points To Increase Service Retention

Six Key Touch Points To Increase Service Retention

This week's Think Tank Tuesday dissects Service Retention, and reveals to you the 6 key touch points discovered to raise your Service Profits and keep …

Your Biggest Marketing Opportunity

Your Biggest Marketing Opportunity

  Can you think of what marketing opportunity has low competition, high ROI, a lot of traffic, and will build customer loyalty? Many dealers are i…

Potratz Honored With Prestigious Award

Potratz Honored With Prestigious Award

Potratz was selected as a member of the inaugural Auto Remarketing Canada Power 100, an elite collection of the most influential companies in the used-ca…

What Type of Personality Do You Have?

What Type of Personality Do You Have?

There are 3 types of personalities, and your personality could be affecting your income. Watch this week's Think Tank Tuesday now to find out which of …

Tired of being in a Selfish Relationship?

Tired of being in a Selfish Relationship?

Is your website constantly asking for or taking information from visitors? By providing information to visitors rather than requesting information from the…

73% of People are Doing "It".... Are You?

73% of People are Doing "It".... Are You?

Find out what "It" is in this week's Think Tank Tuesday, and how to best use Remarketing Segmentation to help you take steps towards reducing…

Don't Make This Common Marketing Mistake

Don't Make This Common Marketing Mistake

Your website can produce up to 600 more leads every month. I'll show you how to get customers who may be on the fence to contact your team in this week…

What's Your Competitive Advantage?

What's Your Competitive Advantage?

What would you say if a customer asked "Why should I buy from you?"  Everyone can compete on price, but in order to gain more customers and …

How-To Stop Struggling For Content

How-To Stop Struggling For Content

13 Steps to Happiness and Prosperity

13 Steps to Happiness and Prosperity

There are thirteen steps to happiness and it all begins with a process. From recruiting to advertising, watch this week's Think Tank Tuesday to determi…

7 Ways To Stop Wasting Your Marketing Dollars

7 Ways To Stop Wasting Your Marketing Dollars

There are seven ways you are wasting your marketing dollars. Watch this week's Think Tank Tuesday to learn what you're doing to throw away your adv…

Need More Showroom Traffic?

Need More Showroom Traffic?

Take Advantage of Going Digital

Take Advantage of Going Digital

Stressed about your Online Marketing Strategy? Don't know what you should be tracking and what benchmarks to measure? Then watch this week's Think …

Creepy or Sexy?

Creepy or Sexy?

It's creepy but oh so sexy! What are we talking about? Here's a hint: It has to do with how you can pin-point an individual&#39…

The Secret to Becoming An Authority in Your Industry

The Secret to Becoming An Authority in Your Industry

Watch this week's Think Tank Tuesday to learn how to tailor your marketing strategy to help turn your customers into clients. …

The Secret To Your Online Marketing Strategy

The Secret To Your Online Marketing Strategy

Did you know that understanding your shoppers could make a big difference in what your bottom line is? What does online advertising mean to you? Do you how…

Are You Leaving Money on the Table?

Are You Leaving Money on the Table?

Stop Spraying and Praying With a Mobile Marketing Strategy

Stop Spraying and Praying With a Mobile Marketing Strategy

Do you know to effectively ensure you're reaching all your potential customers? Watch this weeks Think Tank Tuesday to find out the steps you should b…

The Secret To Building Your DatabaseNew Post

The Secret To Building Your DatabaseNew Post

What Is Your Lead Response Time?

What Is Your Lead Response Time?

Create Positive Connections and Opportunities

Create Positive Connections and Opportunities

Are More Clicks the Secret to Success?

Are More Clicks the Secret to Success?

The focus of your digital strategy should be on driving the maximum number of clicks to your web site. Is that statement Fact of Fiction?  Watch this …

Tired of being in a Selfish Relationship?

Tired of being in a Selfish Relationship?

What is SEO and How is it Changing?

What is SEO and How is it Changing?

What Are Communication Ad Extensions?

What Are Communication Ad Extensions?

Do Reviews Really Sell?

Do Reviews Really Sell?

Do dealership reviews really sell cars? Are you confused about the discussions surrounding the importance of reviews? When you read reviews are you read…

How-To Correctly Allocate Your Marketing Budget

How-To Correctly Allocate Your Marketing Budget

How To Target The Consumer With Your Marketing Strategy

How To Target The Consumer With Your Marketing Strategy

How To Effectively Maximize Your Search Campaign

How To Effectively Maximize Your Search Campaign

Drive More Leads

Drive More Leads

Drive More Leads - Think Tank Tuesday from Potratz on Vimeo.   …

Likes On Facebook: More Than Just A Thumbs Up

Likes On Facebook: More Than Just A Thumbs Up

  An abandoned Facebook page is truly a sad site. A page that has gone months without posts, no photos in site, and reviews and comments that h…

13 Tips For Service Center Marketing

13 Tips For Service Center Marketing

Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their veh…

What is your competitive advantage?

What is your competitive advantage?

Do you have a good answer to the question “why should I buy from you”? Everyone can compete on price, but in order to gain more customers …

The Always-Connected Digital Lifestyle: Friend or Foe?

The Always-Connected Digital Lifestyle: Friend or Foe?

Read the latest blog by Yasmine Syed of Potratz informing you all about today's latest advertising trends. Information and communication technol…

Are You Missing Sales With The Wrong Messaging?

Are You Missing Sales With The Wrong Messaging?

Think Tank Tuesday- Are You Missing Sales With The Wrong Messaging? from Potratz on Vimeo.   Are you missing out on sales because your market…

Get The Real Facts On Customer Reviews

Get The Real Facts On Customer Reviews

  Get The Real Facts On Customer Reviews from Potratz on Vimeo.   Are you making the most of your customer reviews? A good customer …

What is Ecoboost?

What is Ecoboost?

Read this blog by Nick Yocono as he explains what Ecoboost is, and how Ford is giving the consumers what they want. You may have heard that you can&…

Journey Into Purchasing A New Car

Journey Into Purchasing A New Car

Read the latest blog by Kimberly Roselle of Potratz as she talks all about her latest experience while at the dealership. Simple fact: I take care o…

Do You Want More Leads From Your Website?

Do You Want More Leads From Your Website?

Do you want more leads from your website? Of course you do! By making sure your website content is consistent with your SEM messaging and strategy, you&#…

Do You Have An SEM Strategy For Service?

Do You Have An SEM Strategy For Service?

Search engine marketing is an excellent tool to increase awareness and profit for your service department. Why focus only on those looking to purchase a …

No, It CAN’T Wait

No, It CAN’T Wait

Procrastination We all know about it– continuously pushing things off until the last possible moment, always saying tomorrow, next time etc. W…

The Secrets Behind An SEO Video

The Secrets Behind An SEO Video

The More Information, The Better! What makes a good SEO Video? It has to be informative! The more information you provide, the more effective the vi…

The Art of Body Language

The Art of Body Language

Check out Kimberly Roselle's latest blog as she talks all about how your body language can or cannot help you make that sale! The human body is …

The Future of Television - and You

The Future of Television - and You

Check out this great blog by Jenn Mayer as she talks all about the future of TV advertising. We’ve Heard It All Before. The Internet is chan…

Creating an Original Social Media Promotion

Creating an Original Social Media Promotion

Are you looking for an original idea that incorporates all aspects of your marketing? Social Media – Traditional – Digital For a social med…

Automotive Website Tracking – What it Means to You

Automotive Website Tracking – What it Means to You

Do you Know: 1. What Day of The Week is a “USED CAR” Shopper More Likely to Visit Your Website? 2. What Day of The Week is a “NEW CA…

Facebook Steps Up It's Game

Facebook Steps Up It's Game

Check out this great blog by our Social Media Manager Julie Powers, as she informs you about what changes you'll notice when logging into Facebook…

Car Shoppers in 3 Different Stages

Car Shoppers in 3 Different Stages

What is starting the buying process? It's not price. Customers are looking to fill a need. Are you prepared to fill their needs? Are you a resource f…

What Do Consumers Want in a Car?

What Do Consumers Want in a Car?

Check out this blog written by Yasmine Syed of Potratz, as she talks about what consumers really want. In a nutshell: fuel economy. According to a n…

Enunciate Articulate and Spit

Enunciate Articulate and Spit

Check out this great blog by our head of Human Resources Kimberly Roselle, as she talks all about the importance speech plays in making the sale. &n…

What Consumers Look for When Purchasing a Car

What Consumers Look for When Purchasing a Car

What features do you promote when trying to sell a car? Even with the large amount of automotive information available on the Internet, many people still…

8 Tips to Make Your PPC Campaign Best in the Market

8 Tips to Make Your PPC Campaign Best in the Market

Not every pay-per-click campaign is created equally. Let me show you in this video 8 tips to make your campaign the best in the market! Learn to use tool…

Facebook: Not Just For Games

Facebook: Not Just For Games

Facebook is not an idea that is new, but it is a site that is constantly changing, adapting, and furthering itself within the technological word. Most…

Getting To Know Your Customers is Critical

Getting To Know Your Customers is Critical

Do you know your customers? – Do you know what a multi-channel funnel is? A muti-channel funnel allows you to stop spraying and praying. It allows…

The Millennial Generation: How to Capture This Influential Market

The Millennial Generation: How to Capture This Influential Market

How do you develop a customer’s relationship with your brand when they are always in a hurry? It is no secret that technology and social media h…

Walking To School, In The Snow, Uphill, Both Ways.

Walking To School, In The Snow, Uphill, Both Ways.

Check out this great new blog by Stephanie Hunter, a member of our creative video team at Potratz, as she talks about the technology in new vehicles. …

Increase Your Conversion With a Person’s Face

Increase Your Conversion With a Person’s Face

Do you have a face in your advertising? – Why Not? Using a real person will increase, conversions, closing rates and gross dollars. When you use …

The Growing Trend to be Green in Automotive Marketing

The Growing Trend to be Green in Automotive Marketing

Green as in profitable and green as in environmentally friendly. The automotive advertising industry is consistently changing with hybrids and ecofriendl…

272 Million and There Is No Sign Of Slowing Down!



272 Million and There Is No Sign Of Slowing Down!



In October of 2000 there were 124 million people online and today there are 278,196,000 people online which is over 80% of every man, woman, and child in…

Facebook Changes and How They Affect You

Facebook Changes and How They Affect You

Facebook is an ever changing medium for social discourse with more than 750 million active users. On September 21st, the Facebook algorithm changed to …

Do you have a creative branding campaign? Possibly one out in left field?

Do you have a creative branding campaign? Possibly one out in left field?

  I am not sure if anyone else has seen the new Kia Commercial for the 2012 Soul.  The Hamsters are back, this time spawning dance battles wi…

Style impact on Profits in Automotive Industry

Style impact on Profits in Automotive Industry

How often have you heard a customer say, “I just don’t like the look of it” They are not sure what exactly turns them off from this veh…

Carolina VW Dealership Seeking Sales Manager

Carolina VW Dealership Seeking Sales Manager

Volkswagen Dealership located in the Carolinas is seeking a qualified and motivated candidate to fill the position of automotive sales manager. Candidate…

Google+ makes Internet Search Social

Google+ makes Internet Search Social

Where Google Wave and Google Buzz fell short before, Google+ presents a new take on social media and looks to prevail.  One of the things going i…

Take That, Groupon! Google Enters the Online Deals Market

Take That, Groupon! Google Enters the Online Deals Market

Google has now launched its latest venture, Google Offers, its entrance into the world of online deals. Sites like Groupon and LivingSocial have seen inc…

Search Preview in PPC Ads: What Does It Mean for Your Campaigns?

Search Preview in PPC Ads: What Does It Mean for Your Campaigns?

You’ve probably noticed the little magnifying glass next to Google search results. When you click it, you see a preview of what the site looks like…

Facebook Enters Groupon’s Arena with Deals Program

Facebook Enters Groupon’s Arena with Deals Program

Today, Facebook is launching a deals program similar to those on sites like Groupon and Living Social, testing offers in five major cities across the U.S…

Does Your Dealership Have a Social Media Policy?

Does Your Dealership Have a Social Media Policy?

Many dealers are hesitant to let their salespeople use Facebook because they expect employees to waste too much time chatting with their friends, playing…

New Age Automotive Marketing

New Age Automotive Marketing

Technology is advancing at the speed of light, so much so that the most life-changing innovations of the 21st century have been from this segment. Its ef…

Important Things to Remember When Marketing Your Dealership on Facebook

Important Things to Remember When Marketing Your Dealership on Facebook

Simply having a business page on Facebook is no longer enough to run a successful automotive marketing campaign on Facebook. With a number of companies a…

Take Advantage of the New Facebook for iPhone Check-in Feature at Your Dealership

Take Advantage of the New Facebook for iPhone Check-in Feature at Your Dealership

Although the iPhone app was intended to let users stay connected with their Facebook friends while on the go, auto dealers can also take advantage of thi…

The Benefits of SMS Marketing for Your Auto Dealership

The Benefits of SMS Marketing for Your Auto Dealership

Among the many methods of digital automotive advertising, mobile phones are emerging as one of the most effective devices to promote your dealership. But…

Increase Your Leads With Online Classifieds

Increase Your Leads With Online Classifieds

Print classified ads are one of the main tools auto dealers use to advertise their vehicles and service but as more and more people are turning to the in…

Using the Fundamentals of Twitter to Engage Current and Potential Customers

Using the Fundamentals of Twitter to Engage Current and Potential Customers

Five years ago Jack Dorsey, co-founder of Twitter, sent out the first tweet launching a new form of communication that became a revolution in 140 charact…

Marketing Your Dealership with Facebook Questions

Marketing Your Dealership with Facebook Questions

Facebook has recently launched a new application that could change the way you interact with current and potential customers. Facebook Questions, which o…

Automotive Advertising with Video SEO

Automotive Advertising with Video SEO

  What items stand out the most to you in search results? Often pictures and especially video will initially draw your attention more than pl…

Has Your Dealership's Website Been 'StumpledUpon'?

Has Your Dealership's Website Been 'StumpledUpon'?

StumbleUpon, Reddit and Delicious are popular websites that can drive traffic to your website without costing you money or an enormous amount of time. Th…

Potratz is Hiring Account Managers

Potratz is Hiring Account Managers

AUTOMOTIVE AGENCY ACCOUNT MANAGER for POTRATZ Would you like to work in an Automotive Advertising Agency as an Account Manager where you will be a key pl…

Enhance Your Dealership's Facebook Page with Custom Tabs

Enhance Your Dealership's Facebook Page with Custom Tabs

In today's Potratz online workshop, Dan talked about ways to enhance the look and features of your auto dealership's Facebook business page. One …

3 Q&A Sites To Help Your Dealership Become an Industry Expert

3 Q&A Sites To Help Your Dealership Become an Industry Expert

Q&A websites like Quora, Aardvark and LinkedIn Answers are gaining popularity in the social media spear, and people are looking for answers. Answers …

Don't Forget the "Social" in Social Media

Don't Forget the "Social" in Social Media

Do you have a social media strategy for your dealership? Maybe you’ve met with your marketing department or your management team to discuss how you…

Location-Based Marketing for Auto Dealerships

Location-Based Marketing for Auto Dealerships

As smartphones grow in popularity, advertisers are turning to location-based marketing applications like Foursquare to engage consumers. At Potratz, we…

YouTube Marketing Tips for Auto Dealers

YouTube Marketing Tips for Auto Dealers

As of February 2011, YouTube has 490 million unique visitors per month worldwide. The average YouTube user visits the site 14 times per month, spending a…

Graphic Designers? I am call for you!

Graphic Designers? I am call for you!

GRAPHIC DESIGNERS 
 POTRATZ is a Digital and Traditional Automotive Advertising Agency and we are in search of talented graphic designers that prefer…

Google Boost: Simplified Pay-Per-Click for Busy Auto Dealers

Google Boost: Simplified Pay-Per-Click for Busy Auto Dealers

Ideally, an auto dealership should be running a pay-per-click campaign through Google AdWords, but what if you just don't have the staff or the ti…

Writing Effective Content for Your Dealership's Website

Writing Effective Content for Your Dealership's Website

Ever get that sinking feeling that your auto dealership's website looks just like every other dealership's site? You're not alone--just look …

Embracing the Social Media Evolution

Embracing the Social Media Evolution

Running a successful social media campaign in the automotive industry, or any industry for that matter, involves keeping an eye on the website updates an…

Focus on the Goal in Your Dealership's SEM

Focus on the Goal in Your Dealership's SEM

What’s your ultimate goal in running a search engine marketing campaign for your car dealership? To get more clicks on your ads? To lower your cost…

Revolutionary Social Media

Revolutionary Social Media

Social media has been featured a lot lately in the headlines but not as we might have suspected, either as an advertising tool or because a celebrity rev…

Grading Your Dealership’s Competition

Grading Your Dealership’s Competition

In marketing for auto dealers around the country, we spend time analyzing their competition to see how they’re doing with everything from social me…

New News on Newspapers

New News on Newspapers

Warren Buffet recently announced he is leaving the board for the Washington Post Co. after almost a 40 year run.  On another note Rupert Murdoch&#39…

Promoting Your Service Department with Location Based Marketing

Promoting Your Service Department with Location Based Marketing

Service department marketing is something that often falls by the wayside in most dealership's and dealer group's marketing campaigns. However, w…

The Time is Here, and It is Growing at Mach Speeds

The Time is Here, and It is Growing at Mach Speeds

This weekend, I was comparing website analytics for 2010 vs 2009 for one of our dealers, which got me to thinking about how 2009 compared to 2010. Before…

Engage Mobile Users with Your Dealership's TV Ads

Engage Mobile Users with Your Dealership's TV Ads

While watching your dealership's TV ads, people with smartphones are probably using their phones and more than likely are online. In fact, according …

Potratz Welcomes Jordan Wolfe as Senior Graphic Designer

Potratz Welcomes Jordan Wolfe as Senior Graphic Designer

Potratz, a full service automotive advertising agency is pleased to welcome Jordan Wolfe to its team as Senior Graphic Designer to help take auto dealer …

Measuring Social Media Campaigns for Auto Dealers

Measuring Social Media Campaigns for Auto Dealers

Social media campaigns for auto dealers should be designed to deliver performance and ROI for dealerships and dealer groups. Not all campaigns should be …

As Superbowl Spots Near, It's Time to Extend Your TV Conversation

As Superbowl Spots Near, It's Time to Extend Your TV Conversation

As the Super Bowl draws near, the creativity of television campaigns are at its yearly high. In every workplace across America, Monday's water cooler…

Snowed In? It's the Perfect Automotive Marketing Opportunity!

Snowed In? It's the Perfect Automotive Marketing Opportunity!

This week’s snowstorm is affecting dealerships across the country as they plan to deal with the weather: getting ready to dig out the lot and prepa…

Customize Your Location-Based Marketing To Fit Your Dealership

Customize Your Location-Based Marketing To Fit Your Dealership

Location based marketing within your social networks and applications provide your dealership an excellent opportunity to promote itself and your service…

Trending the technology wave

Trending the technology wave

Technology is constantly changing the playing field in business; especially advertising.  Most people in the industry are always looking for the nex…

Potratz Welcomes Justine Cervenka

Potratz Welcomes Justine Cervenka

Potratz is pleased to welcome Justine Cervenka, an experienced advertising professional who has joined the team as Media Director. Originally from Cobles…

Utilize QR Codes to Drive Leads to Your Car Dealership

Utilize QR Codes to Drive Leads to Your Car Dealership

Utilize QR Codes to Drive Leads to Your Car Dealership   If you keep up with the latest digital trends, you know about QR codes. They're sim…

Running an Ethical PPC Campaign for Your Dealership

Running an Ethical PPC Campaign for Your Dealership

Running an Ethical PPC Campaign for Your Dealership Recently, we were searching one of our dealership clients (Bill Rapp Superstore) in Google and foun…

Quick Facebook Fact for Strategy

Quick Facebook Fact for Strategy

Facebook is still a Gorilla and not showing any signs of slowing down!  Here is a quick tidbit that should make you think hmmmmmm do I really have a…

Event Planning to Drive Traffic to Your Dealership

Event Planning to Drive Traffic to Your Dealership

Event Planning to Drive Traffic to Your Dealership Overwhelmed with the prospect of planning an event at your car dealership? You know that you want to…

Drive Conversions with Your Dealership's Facebook Business Page

Drive Conversions with Your Dealership's Facebook Business Page

You can increase leads and conversions through your dealership's Facebook business page. However, you need to take an approach different from hard-se…

Increase Open Rates for Your Automotive Email Marketing Campaigns

Increase Open Rates for Your Automotive Email Marketing Campaigns

Increase Open Rates for Your Automotive Email Marketing Campaigns The shotgun approach to automotive email marketing is the best way for your dealershi…

Planning an Automotive Mobile Marketing Campaign

Planning an Automotive Mobile Marketing Campaign

Perhaps you’re aware of all the hype about mobile marketing but don’t know where to begin to implement a mobile marketing plan for…

Buick's Social Media Scavenger Hunt

Buick's Social Media Scavenger Hunt

Want to see an example of an automaker getting on board with social media marketing? Buick is striving to appeal to the social media generation with its …

Marketing your Dealership's Service Center

Marketing your Dealership's Service Center

How much of your dealership’s advertising budget goes into promoting your Service Department? Often times it seems that Car Dealers put so much tim…

Track Your Auto Dealership's Facebook Following

Track Your Auto Dealership's Facebook Following

Ever wonder how many people really see what you post on your car dealership's Facebook page? Facebook recently added features to its Insights for bus…

Damage Control with Social Media

Damage Control with Social Media

Advice for Auto Dealerships Facing Recalls In the past few years, almost every auto manufacturer has announced some kind of recall for its vehicles. Your d…

Mobile Marketing at Your Dealership

Mobile Marketing at Your Dealership

Mobile Marketing at Your Dealership   Mobile Marketing for Auto Dealers Does your dealership have a Mobile Marketing Campaign i…

QR Codes for Automotive Text Message Marketing Campaigns

QR Codes for Automotive Text Message Marketing Campaigns

QR Codes for Automotive Text Message Marketing Campaigns Text Message Marketing with QR Codes Text Message Marketing is a great way …

Facebook Questions & Polls

Facebook Questions & Polls

Facebook Questions and Polls for Auto Dealers Once you’ve built a fan base for your auto dealership on Facebook, you want to take full advantage …

Using Facebook as a CRM for Auto Dealers

Using Facebook as a CRM for Auto Dealers

Using Facebook as a CRM for Automotive Sales Facebook is an intelligent Customer Relations Management Tool for auto dealers, allowing you to group your…

Mobile Advertising Opportunities for Dealerships

Mobile Advertising Opportunities for Dealerships

I travel frequently around the country and often eat out. But when I’m in unfamiliar locations, I don’t always know where to go to find a dec…

Yahoo! Local for Auto Dealers

Yahoo! Local for Auto Dealers

Yahoo! Local for Auto Dealers Yahoo! Local has created an algorithm to gather content from local blogs, newspapers and local retailers to create anoth…

Couch Potatoes Go Social

Couch Potatoes Go Social

Social media gives you the opportunity to talk to the world in real time about what you're watching on TV. By posting to Facebook or Twitter on your …

Social Media Index for Dealerships

Social Media Index for Dealerships

Social Media Index for Dealerships A great Social Media Campaign for Automotive Dealers requires a bunch of essential components. There’s mo…

Fording the Stream: Traditional to Social

Fording the Stream: Traditional to Social

So you're managing PR for an automotive brand rolling out a new model, and you're ready to reveal specs that the public is waiting to hear. How d…

Facebook Rolls out New Profiles

Facebook Rolls out New Profiles

It’s that time again—and no, I’m not talking about Christmas. Facebook hasn’t made any major changes to profile pages for at leas…

Livin' it up with Living Social

Livin' it up with Living Social

Recently, we blogged about using Groupon to draw people to your auto dealership. But there’s another kid on the block: Living Social. And this kid&…

One Million Strong: Porsche's Social Success

One Million Strong: Porsche's Social Success

Porsche is the first automotive brand to reach one million fans on its Facebook fan page, beating many much larger brands to the punch in automotive so…

Stacking Up in Social Media

Stacking Up in Social Media

Has your dealership gotten on board with social media? Perhaps you’re wondering how many other dealers are really using social sites to build a fol…

Mobile Marketing for Car Dealers

Mobile Marketing for Car Dealers

Mobile Marketing for Car Dealers Mobile Marketing comes in many forms and each can be beneficial to your Car Dealership. Text Message Marketing (also k…

Mixing Up Your Automotive Marketing on Facebook

Mixing Up Your Automotive Marketing on Facebook

Automotive Marketing on Facebook creates the possibility to build relationships in your local community.  We say that “Facebook is a cocktail …

LinkedIn Adds Share Button

LinkedIn Adds Share Button

LinkedIn has joined the ranks of Facebook, Twitter, and countless other social networks by letting publishers add a Share button to content. With t…

What Dealerships Can Expect from Facebook's "Modern Messaging System"

What Dealerships Can Expect from Facebook's "Modern Messaging System"

Automotive Dealers looking to connect with Car Buyers using Email Marketing or Social Media Marketing might want to take a look at Facebook’s &quot…

MyFace or Spacebook? MySpace Links with Facebook

MyFace or Spacebook? MySpace Links with Facebook

MySpace, attempting to regain its former popularity as a social network, is now letting people sign up with existing Facebook credentials. This new MySpa…

Holiday Promotions for Auto Dealerships

Holiday Promotions for Auto Dealerships

As the holiday season approaches, auto dealers seek ways to take advantage of the holiday spirit to promote their dealerships. One way to do this is to c…

Make Your Social Media Presence Personal

Make Your Social Media Presence Personal

Let’s face it: not too many people want to like a Facebook page that’s purely “sales-y.” If all you do on your car dealership Fac…

Paid Tweets Now Showing in Google Search Results

Paid Tweets Now Showing in Google Search Results

Google is now integrating Promoted Tweets into Google Realtime Search. Twitter allows advertisers to pay for Promoted Tweets that will show up above the …

Ford’s Social Media Fiesta

Ford’s Social Media Fiesta

The Ford Motor Company’s large Social Media footprint coupled with their “One Ford” philosophy has helped the company come back from po…

Start Using QR Codes at your Dealership

Start Using QR Codes at your Dealership

How Your Dealership Can Start Using QR Codes to Drive Traffic There are countless ways to integrate QR Codes into your Dealerships Automotive Market…

Think Tank Tuesday: Innovation for Automotive Digital Marketing

Think Tank Tuesday: Innovation for Automotive Digital Marketing

Starting this week, Potratz will produce a short weekly video highlighting the latest trends in digital automotive marketing. Think Tank Tuesday …

Claim your Dealerships Venue Using FourSquare!

Claim your Dealerships Venue Using FourSquare!

Claim your Dealerships Venue Using FourSquare! Geomarketing is becoming more and more viable for Car Dealers with availability of Smart Phones that com…

It’s Best to Stay with the Gorilla-Facebook for Automotive Advertising

It’s Best to Stay with the Gorilla-Facebook for Automotive Advertising

The social networking and media jungle is constantly changing, and sometimes automotive dealers get lost trying to cut through the bush to stay ahead o…

Using Groupon to Promote your Car Dealership

Using Groupon to Promote your Car Dealership

It might be difficult to sell cars using Groupon, but selling the services your Dealership provides would be a piece of cake.  A Subaru Dealer in Se…

Tweeting for Attention: Follow Hyundai’s Example

Tweeting for Attention: Follow Hyundai’s Example

Normally nosy bloggers post the first spy pics of a new car model, but this time Hyundai itself has revealed a spy shot of the 2011 Elantra on its off…

Building Relationships on LinkedIn for Auto Dealers

Building Relationships on LinkedIn for Auto Dealers

Professionals from all industries are creating profiles on LinkedIn to network with others. In turn, auto dealers need to take advantage of LinkedIn to b…

Social Media Meets Search Engine

Social Media Meets Search Engine

Bing has announced plans to integrate with Facebook to show which pages your friends like. As long as you’re logged into your Facebook account, you…

Facebook Expands Automotive Advertising Opportunities with Deals

Facebook Expands Automotive Advertising Opportunities with Deals

Facebook already offers a wealth of opportunity for car dealerships to promote their offers with Ads. Now, Facebook is adding a new advertising feature c…

Selling Cars with Mobile Advertising

Selling Cars with Mobile Advertising

  Use text message marketing to reach people directly in their phones with a personal message! You can customize a text message marketing servi…

Automotive Marketing with Facebook Ads

Automotive Marketing with Facebook Ads

So you’ve set up a Facebook page for your auto dealership. You’re adding daily content and running giveaways, but you want to keep driving pe…

Keep Joe Coming Back: Remarketing for Automotive Advertising

Keep Joe Coming Back: Remarketing for Automotive Advertising

Think about the average car shopper visiting your website. Let’s say you sell Nissans. Joe wants to buy a Nissan Altima, so he searches for “…

Groupon: A New Level of Social Media Marketing

Groupon: A New Level of Social Media Marketing

Social media offers an incredibly effective medium for automotive marketing to promote your latest specials. You can promote offers by posting on Faceboo…

Find Your Place on Google

Find Your Place on Google

Find Your Place on Google Find Your Place on Google Google is giving car dealerships one more way to be found online! The new Places search category …

 Part 2... (Read Part One Here) Side Note: No Snake Oil here just a rapid change in how we market today....well not really that rapid since we h…

Selling Cars with Social Media Part 1 Today is the anniversary marking your fifth year as a car sales guru.  You are walking around feeling prou…

Today I was meeting with a dealer and we were discussing how much advertising has changed in such a short period of time.  We then started t…

 Why is it every time I speak of Social Networking or Social Marketing as being part of a dealers marketing mix, the response I receive is a crinkle…

Are you the CEO of this Dealership? Saturday Morning, I was reading the news when I received an IM from a client telling me traffic was good today an…

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